Lessons from an online vaccine communication project
Lessons from an online vaccine communication project
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DOI：
10.1016/j.vaccine.2018.05.007
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发表时间：
2018-10-22
期刊：
影响因子：
5.5
通讯作者：
Bonanni, Paolo
中科院分区：
文献类型：
--
作者：
Finnegan, Gary;Holt, Daphne;Bonanni, Paolo
大多数公众使用互联网来研究健康主题。然而，疫苗相关的材料的质量是混合的，互联网搜索引擎往往把网络用户低质量的反疫苗网站。我们提出了一个案例研究的亲疫苗信息中心在2011年推出。Vaccines Today提供有关疫苗和疾病的高质量信息，专家访谈，常见问题解答，父母/患者故事和视频/信息图表。Twitter、Facebook、YouTube和Instagram被用来分享这些内容，并与各种在线受众互动。本评论概述了关于疫苗的在线交流中起作用的内容，并提出了改善在线疫苗宣传影响的建议。网络的价值，以提高知名度和搜索引擎排名的强调。此外，我们提出的情况下，在网上交流的最佳做法的共享和应用。(C)2018爱思唯尔有限公司版权所有
Most members of the general public use the internet to research health topics. However, the quality of vaccine-related material available online is mixed and internet search engines often bring web users to low-quality anti-vaccine websites.We present a case study of a pro-vaccine information hub launched in 2011. Vaccines Today provides high-quality information about vaccines and diseases, expert interviews, answers to frequently asked questions, parent/patient stories and videos/infographics. Twitter, Facebook, YouTube and Instagram are used to share this content and to engage with various online audiences.This Commentary outlines what works in online communication about vaccines and offers proposals for improving the impact of online vaccine advocacy. The value of networking to boost visibility and search engine ranking is emphasised. Furthermore, we present the case for the sharing and application of best practice in online communication. (C) 2018 Elsevier Ltd. All rights reserved.