Social Media The Key to Health Information Access for 18-to 30-Year-Old College Students

Social Media The Key to Health Information Access for 18-to 30-Year-Old College Students
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DOI:
10.1097/cin.0000000000000147
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发表时间:
2015-04-01
影响因子:
1.3
通讯作者:
Ryan, Sherry
Ryan, Sherry
中科院分区:
医学4区
文献类型:
--
作者:
Prybutok, Gayle;Ryan, Sherry

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这项工作探讨了18至30岁的大学生在互联网上寻求健康信息,以及他们如何确定网站和信息的可信度。采用定性研究方法,对18- 30岁的大学生进行了五个焦点小组的研究,并使用MaxQDA文本分析软件对成绩单进行了分析。研究发现,18- 30岁的大学生有互联网健康信息源偏好,在互联网上寻求健康信息的原因,以及提高他们对网站和消息可信度的感知的消息设计因素。我们的结论是,互联网和社交媒体显示出巨大的潜力,为18至30岁的大学生有效的健康沟通渠道,并确认首选的互联网/社交媒体网站可以利用健康教育工作者提出重要的风险管理/疾病预防信息,以18至30岁的大学生。此外,信息设计因素可以为两个网站和那里提供的健康信息提供可信度。
This work examines where 18- to 30-year-old college students seek health information on the Internet and how they determine site and message credibility. Using a qualitative methodology, five focus groups were conducted with 18- to 30-year-old college students, and transcripts were analyzed with MaxQDA text analysis software. The study revealed that 18- to 30-year-old college students have Internet health information source preferences, reasons for seeking health information on the Internet, and message design factors that improve their perception of site and message credibility. We conclude that the Internet and social media show great promise as effective health communication channels for 18- to 30-year-old college students and confirm that preferred Internet/social media sites can be utilized by health educators to present important risk management/disease prevention information to 18- to 30-year-old college students. In addition, message design factors can lend credibility to both sites and the health information delivered there.