Cigar magazines: using tobacco to sell a lifestyle
Cigar magazines: using tobacco to sell a lifestyle
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DOI：
10.1136/tc.10.3.279
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发表时间：
2001-09-01
期刊：
影响因子：
5.2
通讯作者：
Bero, LA
中科院分区：
文献类型：
--
作者：
Wenger, LD;Malone, RE;Bero, LA
目的：评价雪茄《生活方式》杂志《雪茄爱好者》和《吸烟》杂志的雪茄类文章的设计-内容分析。研究对象-雪茄类文章(n=353篇)。主要观察指标：主要焦点；对健康影响、环境烟草烟雾或科学研究的提及；对个人的引用和描述；性别、年龄、种族、吸烟状况、从属关系、对雪茄的态度等特征；以及雪茄的整体形象。结果：雪茄类商业类文章最多(40%，n=143)，其次是关于雪茄事件的文章(12%，n=42)。值得注意的是，有文章介绍了雪茄的好处，为健康慈善机构筹集资金。名人出现在341/6(n=121)的文章中，96%(n=271)的文章支持使用雪茄。只有4篇(1%)的文章将雪茄对健康的影响作为主要关注点。结论-雪茄爱好者和香烟在烟草营销中开辟了新的天地，将产品、生活方式和行业的推广结合在一起，并将媒介直接与产品相关的活动联系起来，扩大了其影响范围。新的烟草使用网站的创建和营销挑战了吸烟者日益“孤立”的状况，并将雪茄的使用定位为一种受社会欢迎的解除限制的方式。随着通信技术的进步和吸烟公共空间的缩小，公共卫生倡导者应该预见并挑战其他新的烟草营销工具。
Objective-To assess the content of two cigar "lifestyle" magazines, Cigar Aficionado and Smoke.Design-Content analysis of cigar focused articles.Subjects-Cigar focused articles (n = 353) from Cigar Aficionado and Smoke magazines.Main outcome measures-Primary focus; mention of health effects, environmental tobacco smoke, or scientific research; quotation and description of individuals; characteristics such as sex, age, ethnicity, smoking status, affiliation, and stance towards cigars; and overall image of cigars.Results-Cigar business-focused articles were the largest category (40%, n = 143), followed by articles about cigar events (12%, n = 42). Notable were articles featuring cigar benefits to raise money for health charities. Celebrities were featured in 341/6 (n = 121) of articles and 96% (n = 271) favoured cigar use. Only four (1%) articles featured health effects of cigars as a primary focus.Conclusions-Cigar Aficionado and Smoke broke new ground in tobacco marketing by combining promotion of product, lifestyle, and industry irk the same vehicle and linking the medium directly to product related events that extended its reach. The creation and marketing of new tobacco use sites challenges the increasing "isolation" of smokers, and positions cigar use as a socially welcome relief from restrictions. Public health advocates should anticipate and challenge other new tobacco marketing vehicles as communications technologies advance and public spaces for smoking shrink.