Identifying Hidden Needs
Identifying Hidden Needs
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识别隐藏的需求
DOI：
10.1057/9780230294486
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发表时间：
2010
影响因子：
4.2
通讯作者：
U. Koners
中科院分区：
文献类型：
--
作者：
K. Goffin;F. Lemke;U. Koners
很多新产品都失败了。很难与现有产品区分开来的新产品不会抓住客户的想象力。失败的原因是对客户的需求了解不够。公司需要采取激进的方法来确定客户的真实的需求，这本书展示了实现这一点的创新方法。
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.