Online expression as Well-be(com)ing: A study of travel blogs on Nepal by Chinese female tourists

Online expression as Well-be(com)ing: A study of travel blogs on Nepal by Chinese female tourists
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DOI:
10.1016/j.tourman.2020.104224
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发表时间:
2021-04
期刊:
影响因子:
12.7
通讯作者:
Wen-Jie Xu;Xuan Zhang
Wen-Jie Xu;Xuan Zhang
中科院分区:
管理学1区
文献类型:
--
作者:
Wen-Jie Xu;Xuan Zhang

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许多中国女性游客的旅游博客将尼泊尔描述为一个未开发的目的地,同时也将其描述为“幸福之地”。这种矛盾引发了一个问题:潜在的游客如何从这些描述中解释他们的幸福体验?本研究以高夫曼戏剧理论为基础,对28篇旅游博客进行主题分析。它总结了这些幸福特征:①准备; ②幸福的三幕剧; ③表达接近幸福的策略。它的结论是,女性游客可以通过在线表达自己的幸福感,而不是使用标准的主观幸福感评估。这些调查结果有利于有抱负的游客,以及目的地营销组织或旅游经营者,以改善他们的宣传尼泊尔作为一个目的地。而且,“幸福”不再是描述静态心灵/状态的综合名词,而是被“幸福”所取代,说明了人们追求幸福的持久过程。
Many Chinese female tourists’ travel blogs depict Nepal as an undeveloped destination, while also describe it as a “land of happiness”. This contradiction triggers the question: How can potential tourists interpret their well-being experience from these descriptions? This study concentrates on a thematic analysis of 28 travel blogs based on the adjustment of Goffman’s Dramaturgy. It summarises these well-being features: ① preparations; ② three-act plays of well-being; ③ expressing strategies to approach well-being. It concludes that female tourists have access to well-being by expressing themselves online, instead of using standard valuation for their subjective well-being. These findings benefit aspiring tourists, as well as destination marketing organization or travel operators to improve their promotions of Nepal as a destination. Moreover, “well-being” is no longer a comprehensive noun depicting the static mind/state but be replaced by “well-becoming”, illustrating the enduring process of people’s pursuing happiness.