From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits
From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits
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DOI：
10.1086/676681
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发表时间：
2014-08-01
影响因子：
7.2
通讯作者：
Gal, David
中科院分区：
文献类型：
--
作者：
Kim, Soo;Gal, David
最近的消费者行为研究已经证明了补偿性消费的现象，即个人通过消费象征性地补偿自我缺陷的产品来对有关其能力、技能、地位等缺陷的信息做出反应。然而，可能导致个人采取更有效的行动，以应对自我赤字信息的因素的检查是有限的。这篇文章确定了自我接受作为个体进行补偿性消费与适应性消费（即，消费旨在帮助个人改善赤字领域），以响应自我赤字信息。三项研究表明，通过自我接纳，个人减少补偿性消费，更有可能进行适应性消费以解决自我缺陷。有证据表明，自我接纳会影响个体对自我缺陷信息的反应，改变他们对自我缺陷的评价，从有害到有益于他们的自我价值。我们将自我接纳与自尊、自我肯定和冷漠等相关结构区分开来。
Recent research in consumer behavior has documented the phenomenon of compensatory consumption, whereby individuals respond to information about deficits in their abilities, skills, status, and so forth by consuming products that symbolically compensate for the self-deficits. However, the examination of factors that might lead individuals to take more productive action in response to self-deficit information is limited. This article identifies self-acceptance as a moderator of when individuals engage in compensatory consumption versus adaptive consumption (i.e., consumption intended to help the individual improve in the area of deficit) in response to self-deficit information. Three studies show that, through self-acceptance, individuals reduce compensatory consumption and are more likely to engage in adaptive consumption to address self-deficits. Evidence suggests that self-acceptance affects individuals' responses to self-deficit information by changing their appraisal of self-deficits from harmful to benign to their self-worth. We distinguish self-acceptance from the related constructs of self-esteem, self-affirmation, and apathy.