Design management : exploring fieldwork and applications
Design management : exploring fieldwork and applications
复制标题
设计管理：探索实地工作和应用
DOI：
--
复制
发表时间：
2007
期刊：
影响因子：
--
通讯作者：
D. Hands
中科院分区：
文献类型：
--
作者：
R. Jerrard;D. Hands
量化和评估组织设计部门的价值可能是有问题的。审核员传统上使用的工具通常不足以“衡量”设计项目的价值或它们在组织内的影响。这本书揭开了设计开发和设计管理过程的神秘面纱，对一套新的审计原则进行了审查，这些原则阐明了它在当代背景下的真正价值。
Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context.
Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately.
This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.