Young People’s Purchase Intentions in Online Flea Market
Young People’s Purchase Intentions in Online Flea Market
复制标题
网络跳蚤市场年轻人购买意向
DOI：
10.1145/3227696.3227704
复制
发表时间：
2018
期刊：
影响因子：
--
通讯作者：
Naoki Mizutani
中科院分区：
文献类型：
--
作者：
Takashi Okamoto;Jiro Yatsuhashi;Naoki Mizutani
随着智能手机使用的日益普及，许多人喜欢用智能手机在线购买。最近，许多年轻人通过智能手机在网上跳蚤市场购买商品，市场一直在增长。尽管网上跳蚤市场发展迅速，但影响消费者在跳蚤市场购买意愿的关键因素并不明确。只有少数研究试图解释影响网上跳蚤市场的因素。本研究考察了年轻人对智能手机上的网上跳蚤市场的接受程度。它确定了PI的因素，因素的相对重要性，以及变量之间的关系，在网上跳蚤市场。研究表明，网上跳蚤市场已经成为年轻人网上购物的一个渠道。本研究还发现，与跳蚤市场应用程序的PI直接影响的感知有用性（PU）和信任的在线跳蚤市场（TR），并间接影响的可信度的个人信息保护（PIP）。此外，PIP的可信度强烈影响TR和在线跳蚤市场的系统质量（SQ）强烈影响PIP的可信度。
With increasing penetration of smartphone usage, many people enjoy online purchasing with their smartphones. Lately, many young people have been purchasing goods in the online flea market through smartphones and the market has been growing. Despite the online flea market developing rapidly, the critical factors that influence consumers' purchase intention (PI) in the flea market are not clear. Only a few studies have attempted to explain the factors influencing the adoption of the online flea market.This study examines young people's acceptance of the online flea market on smartphones. It identifies the factors of PI, the relative importance of the factors, and relationships among the variables in the online flea market. This study indicates that the online flea market has become a channel for online purchasing among young people. This study also reveals that the PI with flea market applications is directly influenced by both perceived usefulness (PU) and trust (TR) of the online flea market, and indirectly influenced by credibility of personal information protection (PIP). In addition, credibility of PIP strongly influences TR and the system quality (SQ) of the online flea market strongly influences the credibility of PIP.