Considering Mixed Mode Surveys for Questions in Political Behavior: Using the Internet and Mail to Get Quality Data at Reasonable Costs
Considering Mixed Mode Surveys for Questions in Political Behavior: Using the Internet and Mail to Get Quality Data at Reasonable Costs
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DOI：
10.1007/s11109-010-9121-1
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发表时间：
2011-03-01
影响因子：
3.9
通讯作者：
Saunders, Kyle L.
中科院分区：
文献类型：
--
作者：
Atkeson, Lonna Rae;Adams, Alex N.;Saunders, Kyle L.
电话调查一直是了解公民和选民的态度和行为的主要手段。然而，由于成本上升、固定电话使用率下降和参与率下降，单一模式的电话调查日益受到威胁。解决这些问题的一种方法是引入混合模式测量。然而，这样的设计相对较新，关于它们的代表性和方法的复杂性的问题仍然存在。我们报告了2006年大选选民选举后混合模式（互联网和邮件）调查设计的代表性。我们比较了样本受访者的手段和样本框架手段的关键人口特征，并研究了邮件和互联网受访者在态度、行为和人口统计学方面的差异。我们发现，总体而言，互联网受访者具有代表性，受访者的模式选择不影响项目反应。我们的结论是，混合模式设计可能允许研究人员从他们的桌面提出有关政治行为的重要问题。
Telephone surveys have been a principle means of learning about the attitudes and behaviors of citizens and voters. The single mode telephone survey, however, is increasingly threatened by rising costs, the declining use of landline telephones, and declining participation rates. One solution to these problems has been the introduction of mixed-mode surveys. However, such designs are relatively new and questions about their representativeness and the intricacies of the methodology remain. We report on the representativeness of a post election mixed-mode (Internet and mail) survey design of 2006 general election voters. We compare sample respondent means to sample frame means on key demographic characteristics and examine how mail and Internet respondents differed in terms of attitudes, behaviors and demographics. We find that overall the Internet respondents were representative of the population and that respondent choice of mode did not influence item response. We conclude that mixed-mode designs may allow researchers to ask important questions about political behavior from their desktops.