Misinformation sharing and social media fatigue during COVID-19: An affordance and cognitive load perspective

Misinformation sharing and social media fatigue during COVID-19: An affordance and cognitive load perspective
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DOI:
10.1016/j.techfore.2020.120201
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发表时间:
2020-10-01
影响因子:
12
通讯作者:
Sutinen, Erkki
Sutinen, Erkki
中科院分区:
管理学1区
文献类型:
--
作者:
Islam, A. K. M. Najmul;Laato, Samuli;Sutinen, Erkki

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社交媒体在COVID-19等大流行期间发挥着重要作用,因为它使人们能够在全球范围内实时分享新闻以及个人经历和观点。我们以示能透镜和认知负荷理论为基础,研究动机因素和个人属性如何影响COVID-19大流行期间社交媒体疲劳和未经验证信息的共享。因此,我们开发了一个模型,我们分析使用结构方程模型和神经网络技术,从孟加拉国的年轻人(N = 433)收集的数据。结果表明,受自我推销和娱乐驱动的人以及自我调节不足的人更有可能分享未经验证的信息。探索和宗教信仰与分享未经证实的信息呈负相关。然而,探索也增加了社交媒体疲劳。我们的研究结果表明,社交媒体的不同使用目的带来了问题的后果,特别是增加了错误信息的分享。
Social media plays a significant role during pandemics such as COVID-19, as it enables people to share news as well as personal experiences and viewpoints with one another in real-time, globally. Building off the affordance lens and cognitive load theory, we investigate how motivational factors and personal attributes influence social media fatigue and the sharing of unverified information during the COVID-19 pandemic. Accordingly, we develop a model which we analyse using the structural equation modelling and neural network techniques with data collected from young adults in Bangladesh (N = 433). The results show that people, who are driven by self-promotion and entertainment, and those suffering from deficient self-regulation, are more likely to share unverified information. Exploration and religiosity correlated negatively with the sharing of unverified information. However, exploration also increased social media fatigue. Our findings indicate that the different use purposes of social media introduce problematic consequences, in particular, increased misinformation sharing.