Public Service Media in a Digital Media Environment: Performance from an Audience Perspective
Public Service Media in a Digital Media Environment: Performance from an Audience Perspective
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数字媒体环境中的公共服务媒体：受众视角下的表现
DOI：
10.17645/mac.v8i3.3141
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发表时间：
2020
影响因子：
3.1
通讯作者：
Annika Sehl
中科院分区：
文献类型：
--
作者：
Annika Sehl
几十年来，公共广播服务在许多欧洲国家提供新闻和信息方面发挥了重要作用。然而，今天的公共服务媒体（PSM）面临着许多挑战，包括需要在日益数字化的媒体环境中使其角色合法化。在此背景下，本研究以国际比较的方法考察了受众对该主题的看法。它分析了人口对PSM绩效的评估和态度。目的是确定公众在数字时代与PSM的相关性，以及他们如何看待PSM与其他较新的（数字）媒体产品的作用。在线调查是在三个特别选定的国家进行的：德国、法国和英国。总体而言，调查结果表明，受访者认为PSM在日益数字化的媒体环境中扮演着明确的角色，并将其与其他媒体产品区分开来。他们认为PSM提供的信息质量高于大多数其他媒体提供的信息质量。受访者更看重社交媒体平台的娱乐目的，而不是PSM。研究结果还揭示了根据PSM新闻使用、对新闻的兴趣、政治兴趣以及人口统计变量对PSM评价的差异。另一方面，个别国家之间的差异总体上令人惊讶地小，这表明尽管面临环境的变化和挑战，但在所抽样的国家中，PSM被认为比（大多数）其他媒体表现得更好。
For decades, public service broadcasting has played an important role in the provision of news and information in many European countries. Today, however, public service media (PSM) are confronted with numerous challenges, including the need to legitimise their role in an increasingly digital media environment. Against this background, this study examines the audience perspective on the topic with an international comparative approach. It analyses the population’s assessment of, and attitudes towards, the performance of PSM. The aim is to identify what relevance is attributed to PSM by the public in the digital age and how they see PSM’s role in comparison to other more recent (digital) media offerings. An online survey was conducted in three specifically selected countries: Germany, France, and the UK. Overall, the findings show that respondents attribute a clear role to PSM and distinguish it from other media offerings in the increasingly digital media environment. They rate the information quality offered by PSM as higher than that of most other media offerings. Respondents are more likely to value social media platforms for entertainment purposes than PSM. The findings also reveal differences in the evaluation of PSM depending on PSM news use, interest in news, political interest, as well as on demographic variables. On the other hand, differences between the individual countries overall were surprisingly small, pointing to the fact that PSM across the countries sampled are—with deviations—perceived to be performing better than (most) other media, despite being confronted with changes and challenges in their environment.
从接收者的角度看新闻质量
影响因子：
3
作者：
Schweiger W.
通讯作者：
Schweiger W.
影响因子：
3
作者：
Loosen;Reimer;Schmidt
通讯作者：
Schmidt