Service Evaluation Model for Medical Tour Service
Service Evaluation Model for Medical Tour Service
复制标题
医疗旅游服务评价模型
DOI：
10.1177/1096348012461542
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发表时间：
2014
影响因子：
4.2
通讯作者：
Jiwon Lee
中科院分区：
文献类型：
--
作者：
Inwon Kang;M. Shin;Jiwon Lee
医疗旅游是一项高参与、高风险的服务。由于这些特征，消费者要么通过增加收益要么通过减少风险来做出决定。因此，对于不同类型的医疗旅游服务，应有不同的决策程序。消费者对于重大治疗医疗旅游服务的风险认知较高，而对于生活型态相关医疗旅游服务的消费者则会更重视利益。在此背景下，我们提出了一个医疗旅游服务评价模型，反映服务特性和消费者的参与。从本研究的结果，我们得出了有意义的营销策略，医院，旅行社和政府。
Medical tourism is a high-involvement and high-risk service. Because of these characteristics, consumers make decisions either by increasing benefit or by reducing risk. Therefore, there should be different decision-making procedures for different types of medical tour services. Consumers may perceive higher risk from significant treatment medical tour services, whereas lifestyle-related medical tour consumers may pay more attention to benefits. In this context, we propose a medical tour service evaluation model that reflects service characteristics and consumers’ involvement. From the results of this study, we drew meaningful marketing strategies for hospitals, travel agencies, and governments.