Go or No Go: Learning to Persuade in an Early-Stage Student Entrepreneurship Program
Go or No Go: Learning to Persuade in an Early-Stage Student Entrepreneurship Program
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去还是不去：在早期学生创业计划中学会说服
DOI：
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发表时间：
2020
影响因子：
1.7
通讯作者：
Gregory P. Pogue
中科院分区：
文献类型：
--
作者：
C. Spinuzzi;D. Altounian;Gregory P. Pogue
背景：早期加速器项目教新企业家如何识别和利用风险投资机会。在这样做的过程中，他们含蓄地教导这些新企业家如何发展和迭代主张。但是，由于这种教学说服的功能一直是隐含的，而且通常是不系统的，因此不清楚它的效果如何。文献综述：我们回顾了相关文献的风险发展过程，价值主张，和逻辑取向（货物主导与服务主导的逻辑）。研究问题：1.创业培训项目是否含蓄地教导新创业者提出和反驳有说服力的主张？2.它如何有效地做到这一点，以及如何改进？研究方法：我们通过一个定性的案例研究来研究这样一个加速器计划。在这个案例研究中，我们收集了访谈，观察和文物，然后用主题编码进行分析。结果/讨论：所有团队都曾接受过创业培训和指导。但是，他们的问题和逻辑取向以及他们在创业发展过程中所处的阶段不同。这些差异与他们在程序中迭代价值主张的程度有关。结论：我们最后提出了改进加速器项目如何更好地培训新企业家沟通和说服的建议。
Background: Early-stage accelerator programs teach new entrepreneurs how to identify and exploit venture opportunities. In doing so, they implicitly teach these new entrepreneurs how to develop and iterate claims. But since this function of teaching persuasion has been implicit and generally unsystematic, it is unclear how well it works. Literature review: We review related literature on the venture development process, value propositions, and logic orientation (Goods-Dominant vs. Service-Dominant Logic). Research questions: 1. Does an entrepreneurship training program implicitly teach new entrepreneurs to make and iterate persuasive claims? 2. How effectively does it do so, and how can it improve? Research methodology: We examine one such accelerator program via a qualitative case study. In this case study, we collected interviews, observations, and artifacts, then analyzed them with thematic coding. Results/discussion: All teams had received previous entrepreneurship training and mentoring. However, they differed in their problem and logic orientations as well as their stage in the venture development process. These differences related to the extent to which they iterated value propositions in the program. Conclusions: We conclude with recommendations for improving how accelerator programs can better train new entrepreneurs to communicate and persuade.
阐明问题和市场：企业家新兴价值主张的翻译分析
影响因子：
1.9
作者：
Spinuzzi, Clay;Altounian, David;Pogue, Gregory;Cochran, Robert;Zhu, Lily
通讯作者：
Zhu, Lily