In search of the emotional experience of innovative products across categories
In search of the emotional experience of innovative products across categories
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寻找跨品类创新产品的情感体验
DOI：
10.1002/pchj.393
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发表时间：
2020-09-27
期刊：
影响因子：
1.6
通讯作者：
Luo，Jing
中科院分区：
文献类型：
--
作者：
Ren，Jingyuan;Liu，Kun;Luo，Jing
虽然创新的设计提供了，但卓越的客户价值早就被注意到了。然而，创新产品带来的情感体验大多还不得而知。这项工作聚焦于两类创新产品：功能创新(FI)和设计创新(DI)，揭开这两类创新设计带来的情感体验之谜。研究1的参与者被要求主观地报告他们对这两种创新设计的实际和情感体验。结果表明，创新产品的情绪体验可能是情绪性的混合体。此外，FI和DI产品可能会导致不同的情感体验表现。研究二采用多维量表对这些已报道的情绪维度进行简化，以考察FI和DI带来的情绪维度分布的差异。结果表明，在积极情绪中，DI产品主要反映的是比FI更强的唤醒。然而，DI产品带来的负面情绪多于正面情绪。然而，FI产品并没有显示出积极情绪和消极情绪之间的数量差异。研究三考察了FI和DI在情绪强度上的差异，结果表明，FI和DI产品都能产生高强度的积极情绪。然而，与FI相比，DI带来了更高强度的消极情绪和更低强度的积极情绪。这些研究首次直接证明了FI和DI情绪体验差异的本质，并为消费者在选择创新产品时避免情绪的影响提供了可能的指导。
Although the innovative designs deliver, superior customer value has long been noted. However, the emotional experience of innovative products brings remains mostly unknown. This work focuses on two kinds of innovative products: function innovation (FI) and design innovation (DI), to uncover the mystery of the emotional experience, these two types of innovative designs bring. Participants in Study 1 were required to subjectively report their practical, emotional experience of the two kinds of innovative designs. The result showed that the emotional experience of innovation products might be a mixture of emotionality. Also, FI and DI products may cause different emotional experiences performance. Multidimensional scaling was employed in Study 2 to simplify the dimensions of these reported emotions to investigate the difference of emotion dimensions distribution that FI and DI brings. The results showed that DI products mainly reflected strong arouse than FI in positive emotions. However, DI product brings more negative emotions than positive emotions. Whereas, FI product did not show the quantitative differences between positive and negative emotions. In Study 3, the difference between FI and DI in emotion intensity was investigated, and the result indicates that both FI and DI products can bring high‐intensity positive emotion. However, the DI brings higher intensity negative emotion and lower intensity positive emotion than FI. These studies demonstrate the first direct evidence of the essence of the difference between FI and DI emotion experience and suggest possible guidance for consumers to avoid the effect of the emotions when choosing innovative products.