On-line and memory-based modification of attitudes: determinants of message recall-attitude change correspondence.
On-line and memory-based modification of attitudes: determinants of message recall-attitude change correspondence.
复制标题
在线和基于记忆的态度修正：消息回忆-态度变化对应的决定因素。
DOI：
10.1037//0022-3514.59.1.5
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发表时间：
1990
影响因子：
7.6
通讯作者：
Asuncion,AG
中科院分区：
文献类型：
--
作者：
Mackie,DM;Asuncion,AG
实验研究了当态度改变以在线方式（当接收到态度相关信息时）或基于记忆（基于检索到的态度相关信息）方式发生时，消息阐述对态度改变-消息回忆对应的影响。在两个实验中，Ss 的处理目标被操纵以增加或抑制在线更改和消息阐述。正如预测的那样，与基于记忆的条件相比，Ss 在在线条件下更快地报告暴露后态度。信息阐述的减少会增加态度-回忆对应，无论态度何时发生变化。详细阐述的增加产生了详细阐述与态度判断的对应。结果表明，当消息内容经过编码而无需详细说明时，无论态度何时发生变化，对消息内容的回忆都可以最好地预测说服力。（PsycINFO 数据库记录 (c) 2016 APA，保留所有权利）
Experiments investigated the impact of message elaboration on attitude change–message recall correspondence when attitude change occurs in an on-line (as attitude-relevant information is received), or memory-based (on the basis of retrieved attitude-relevant information) fashion. In 2 experiments, Ss' processing goals were manipulated to increase or inhibit on-line change and message elaboration. As predicted, Ss reported postexposure attitudes more rapidly in on-line vs memory-based conditions. Decreased message elaboration increased attitude–recall correspondence, regardless of when attitude change occurred. Increased elaboration produced elaboration–attitude judgment correspondence. Results suggest that recall of message content will best predict persuasion when message content is encoded free of elaborations, regardless of when attitude change occurs.(PsycINFO Database Record (c) 2016 APA, all rights reserved)