Black is not beautiful: Persistent messages and the globalization of “white” beauty in African women’s magazines
Black is not beautiful: Persistent messages and the globalization of “white” beauty in African women’s magazines
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黑色不美丽：非洲女性杂志中的持续信息和“白色”美的全球化
DOI：
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发表时间：
2019
影响因子：
1.6
通讯作者：
Lindani Mbunyuza
中科院分区：
文献类型：
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作者：
N. Akinro;Lindani Mbunyuza
摘要这项研究考察了非洲妇女在全球化时代的代表性。利用戴尔的白度概念和视觉内容分析方法，这项研究聚焦于四本有影响力的非洲杂志从2010年到2015年是如何描绘非洲女性的。研究结果表明，非洲杂志对美丽的描绘并不能代表非洲女性常见的不同体型、肤色和发型。相反，杂志代表了一种植根于白人/西方/欧洲中心主义美标准的美的形象。
ABSTRACT This study examines the representation of African women in an era of globalization. Using Dyer’s concept of whiteness and a visual content analysis approach, this study focuses on how four influential African magazines portrayed African women from 2010 to 2015. Findings suggest that African magazines’ portrayal of beauty is not representative of diverse body sizes, skin tones, and hair types common among African women. Rather, magazines represent an image of beauty rooted in white/western/Eurocentric beauty standards.