THE INFLUENCE OF FAMILIAL AND PEER-BASED REFERENCE GROUPS ON CONSUMER DECISIONS
THE INFLUENCE OF FAMILIAL AND PEER-BASED REFERENCE GROUPS ON CONSUMER DECISIONS
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DOI：
10.1086/209296
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发表时间：
1992-09-01
影响因子：
7.2
通讯作者：
RAO, AR
中科院分区：
文献类型：
--
作者：
CHILDERS, TL;RAO, AR
本文报道了 Bearden 和 Etzel 进行的一项研究的重复和扩展。在美国和泰国的可比样本中，研究了同行对个人产品和品牌决策的影响（不同产品的显着程度不同），以评估原始框架随时间和跨文化背景的有效性。此外，通过考察两种文化的代际影响来探讨家庭的影响。研究结果为最初的理论方法提供了支持，并提供了关于参考群体影响力如何根据影响力是由同侪群体成员还是家庭成员行使而变化的见解。
A replication and extension of a study performed by Bearden and Etzel are reported in this article. The influence of peers on individuals' product and brand decisions for products that range in their degree of conspicuousness is examined for comparable samples in the United States and in Thailand to assess the validity of the original framework over time and across cultural contexts. Further, the influence of the family is addressed through an examination of intergenerational influences across the two cultures. The results of the study lend support to the original theoretical approach and also provide insight into how reference-group influence may vary depending on whether the influence is exercised by a member of a peer group or by a family member.