Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable
Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable
复制标题
保持大门敞开:无法获得对保持选项可行的激励的影响
DOI:
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发表时间:
2004
期刊:
影响因子:
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通讯作者:
D. Ariely
中科院分区:
文献类型:
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作者:
Jiwoong Shin;D. Ariely
Many of the options available to decision makers, such as college majors and romantic partners, can become unavailable if sufficient effort is not invested in them (taking classes, sending flowers). The question asked in this work is whether a threat of disappearance changes the way people value such options. In four experiments using "door games," we demonstrate that options that threaten to disappear cause decision makers to invest more effort and money in keeping these options open, even when the options themselves seem to be of little interest. This general tendency is shown to be resilient to information about the outcomes, to increased experience, and to the saliency of the cost. The last experiment provides initial evidence that the mechanism underlying the tendency to keep doors open is a type of aversion to loss rather than a desire for flexibility.