Attracting Views and Going Viral: How Message Features and News-Sharing Channels Affect Health News Diffusion.
Attracting Views and Going Viral: How Message Features and News-Sharing Channels Affect Health News Diffusion.
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DOI：
10.1111/jcom.12160
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发表时间：
2015-06-01
期刊：
影响因子：
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通讯作者：
Kim HS
中科院分区：
文献类型：
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作者：
Kim HS
这项研究研究了内在的和感知的消息特征如何影响在线健康新闻报道促进受众选择和社交转发的程度，以及新闻共享渠道（电子邮件与社交媒体）如何塑造病毒式传播的内容。该研究分析了受众观看和分享《纽约时报》健康新闻文章的实际行为数据，以及相关的文章内容和上下文数据。信息效用高、情绪积极的新闻文章会被更频繁地选择和转发。当文章呈现有争议的、唤起情感的和熟悉的内容时，它们也会更频繁地被选中。信息实用性和新颖性与电子邮件特定的病毒式传播具有更强的正相关性，而情感唤起性、内容熟悉度和例证在触发基于社交媒体的转发方面发挥着更大的作用。
This study examined how intrinsic as well as perceived message features affect the extent to which online health news stories prompt audience selections and social retransmissions, and how news-sharing channels (e-mail vs. social media) shape what goes viral. The study analyzed actual behavioral data on audience viewing and sharing of New York Times health news articles, and associated article content and context data. News articles with high informational utility and positive sentiment invited more frequent selections and retransmissions. Articles were also more frequently selected when they presented controversial, emotionally evocative, and familiar content. Informational utility and novelty had stronger positive associations with e-mail-specific virality, while emotional evocativeness, content familiarity, and exemplification played a larger role in triggering social media-based retransmissions.