Strategic Flexibility in Exploiting Economies of Scope on 70-30 Principle: A Case Study of Japanese Electronics Industry
Strategic Flexibility in Exploiting Economies of Scope on 70-30 Principle: A Case Study of Japanese Electronics Industry
复制标题
DOI：
10.1007/s40171-013-0030-0
复制
发表时间：
2013-03
影响因子：
--
通讯作者：
U. Sumita;Jun Yoshii
中科院分区：
文献类型：
--
作者：
U. Sumita;Jun Yoshii
美国、欧盟和日本组成的“三足鼎立”已经从市场经济的成长期向市场经济的成熟期迈进。在不断发展的市场经济中，规模经济占主导地位。与此相反，在成熟的市场经济中，消费者感兴趣的是购买适合其特殊需要的商品和服务，要求少量的各种产品和服务。因此，规模经济的优势趋于减弱。为了克服这一困难，作者声称，70-30原则变得极其重要，其中单独细分的子市场的产品和服务的设计有70%是共同的，剩下的30%是定制的。本文的目的是确定70-30原则在日本的新兴趋势，并检查其对战略灵活性和业务敏捷性的有效性。
The tripod consisting of the United States, EU and Japan has advanced to the matured market economy from the growing market economy. In the growing market economy, the economies of scale prevails. In contrast, in the matured market economy, consumers are interested in acquiring goods and services to fit their particular needs, demanding a variety of products and services in small quantities. Accordingly, the advantage of the economies of scale tends to diminish. In order to overcome this difficulty, the authors claim that the 70-30 principle becomes extremely important, where products and services for separate segmented submarkets are designed 70 % in common with remaining 30 % for customization. The purpose of this paper is to identify the emerging trend of the 70-30 principle in Japan and to examine its effectiveness for strategic flexibility and business agility.