Visualizing teens and technology: A social semiotic analysis of stock photography and news media imagery

Visualizing teens and technology: A social semiotic analysis of stock photography and news media imagery
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DOI:
10.1177/1461444819867318
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发表时间:
2020-03-01
影响因子:
5
通讯作者:
Portmann, Lara
Portmann, Lara
中科院分区:
人文科学1区
文献类型:
--
作者:
Thurlow, Crispin;Aiello, Giorgia;Portmann, Lara

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先前对言语表达的研究表明,新闻媒体始终以狭隘、消极的方式描述年轻人对数字媒体的使用。在本文中,我们提出了一种创新方法来展示如何直观地描绘年轻人及其数字实践。我们专注于商业图像库制作的图库摄影,这些图像库的大部分图像来源于新闻媒体。在对新闻媒体图像进行指示性分析之后,我们对来自三个主要图像库的 600 张库存照片的数据集进行了社会符号学分析(也基于描述性内容分析)。通过查明占主导地位的表征、构图和人际意义,我们展示了图像库以及新闻媒体如何产生“青少年与技术”的相当悲观的元话语框架。这些有影响力的可视化通常是简化的——始终将技术置于关系之上;例如,它们在令人费解的性别和阶级假设方面也存在问题。
Previous research on verbal representations shows how the news media consistently depicts young people's uses of digital media in a narrow, negative light. In this article, we present an innovative methodology for demonstrating how young people and their digital practices are visually depicted. We focus on stock photography produced by the commercial image banks which source the news media with much of its imagery. Following an indicative analysis of news media images, we present a social semiotic analysis (grounded also in a descriptive content analysis) of a dataset of 600 stock photos top-sliced from three major image banks. By pinpointing dominant representational, compositional and interpersonal meanings, we show how image banks and, in turn, the news media produce a rather pessimistic metadiscursive framing of 'teens and technology'. These influential visualizations are often reductionistic - consistently centering technologies over relationships; they are also problematic in, for example, their inexplicably gendered and classist assumptions.