The influence of sketch quality on perception of product-idea creativity
The influence of sketch quality on perception of product-idea creativity
复制标题
草图质量对产品创意创意感知的影响
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
D. Wallace
中科院分区：
文献类型：
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作者：
Barry M. Kudrowitz;Paula Te;D. Wallace
摘要本文探讨了素描的质量与他人如何感知素描所描绘的创意的创造性之间的关系。在这项研究中，素描质量是通过线条、透视和比例来表征的。四个不同的烤面包机想法分别由四个背景和素描熟练程度不同的人绘制。然后，360名评审者对烤面包机的创意进行了排名，参考了一套四张草图：每个烤面包机概念一张草图。每个烤面包机的素描质量水平在四个质量水平中的一个之间是不同的。研究发现，高质量的创意素描与较高的创造力排名相关(p>；0.005)，而质量较低的素描与较低的创造力排名相关(p>；0.0005)。素描质量最高的烤面包机点子被评为给定的点子草图中最有创意的点子的可能性是后者的2.3倍。研究结果强调了如何表达想法的重要性，并支持在工程和设计课程中进行草图教学的必要性。
Abstract This paper explores the relationship between the quality of a sketch and how others perceive the creativity of the idea portrayed by the sketch. In this study, sketch quality is characterized through its line work, perspective, and proportions. Four different toaster ideas were each sketched by four people with different backgrounds and levels of sketching proficiency. Then, 360 reviewers ranked the toasters for idea creativity, referring to a set of four sketches: one sketch for each toaster concept. The level of sketch quality for each toaster concept was varied among one of four quality levels. Higher quality idea sketches were found to correlate with higher creativity rank (p > 0.005), and lower quality sketches correlated with a lower creativity rank (p > 0.0005). A toaster idea portrayed with the highest quality level of sketch was 2.3 times more likely to be ranked as the most creative idea within the given set of idea sketches. The results underscore the importance of how an idea is presented, and support the need for sketching instruction in engineering and design curriculum.