Design Principles for Computer Assisted Multiattribute Preference Modelling and Assessment: A Behavioral Approach

计算机辅助多属性偏好建模和评估的设计原则：行为方法

• 批准号: 8722721
• 负责人: Gregory Fischer
• 金额: $ 12.26万
• 依托单位: Carnegie-Mellon University
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 1988
• 资助国家: 美国
• 起止时间: 1988-05-15 至 1990-09-01
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=8722721&HistoricalAwards=false
• 关键词: Design; Principles; Computer; Assisted; Multiattribute

The proposed research has two basic objectives: (1) to learn more about how people make complex decisions, and (2) to develop and test computer-based decision support systems that are intended to improve the quality of such decisions. The research considers two factors that make decisions difficult. The first is uncertainty about what the consequences of each decision alternative will be, especially in cases where there is the risk of a substantial loss. The second is the presence of multiple objectives that conflict with one another, thus forcing decision makers to make tradeoffs among objectives. Two types of research activities are proposed. It involves laboratory and field studies designed to learn more about intuitive decision making strategies and the potential biases and other shortcomings of these strategies. Such research is important because it allows the anticipation potential biases or errors that may result from intuitive decision making processes. Second, computer software will be designed to improve the quality of decisions involving risk and conflicting objectives. Such computer-based decision support systems are important because they may significantly improve decision making processes in business, government, medicine, and engineering. They may even be helpful to consumers making complex decisions involving substantial financial or health outcomes.

本研究有两个基本目标：（1）了解更多 关于人们如何做出复杂的决定，（2）开发和测试 基于计算机的决策支持系统，旨在提高 这些决定的质量。 该研究考虑了两个因素 让人很难做出决定 第一个是不确定性， 每一个决策选择的后果，特别是在 存在重大损失风险的情况。 二是 存在多个相互冲突的目标， 迫使决策者在目标之间做出权衡。 建议开展两类研究活动。涉及实验室 和实地研究，旨在了解更多关于直觉决策 制定战略和潜在的偏见和其他缺点， 这些战略。 这样的研究很重要，因为它允许 预期可能由直觉导致的潜在偏差或错误 决策过程。 第二，计算机软件将被设计 提高涉及风险和冲突的决策质量 目标. 这种基于计算机的决策支持系统是 重要是因为它们可以显著改善决策 在商业、政府、医药和工程中的流程。 他们 甚至可能有助于消费者做出复杂的决定， 重要的财务或健康成果。