Trust-Oriented Data Analytics in Online Social Networks

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Trust-oriented data analytics is essential in online social networks for reducing deceitful interactions and enhancing trust between users. This project aims to systematically devise innovative solutions by considering rich social contextual information as an important source of trust. The expected outcomes of this project include innovative solutions from a fundamental perspective to the challenges of context-aware trust propagation, trust network searching/matching, and trustworthy/malicious user prediction in online social networks. This project is significant as it will advance the knowledge base for enabling a trustworthy social networking environment, benefiting billions of Australian and worldwide online social network users.