Research Video News: Catalyst for Increasing Engagement of General Audiences

研究视频新闻：提高普通观众参与度的催化剂

• 批准号: 0515449
• 负责人: Eliene Augenbraun
• 金额: $ 103万
• 依托单位: ScienCentral Incorporated
• 依托单位国家: 美国
• 项目类别: Fixed Amount Award
• 财政年份: 2007
• 资助国家: 美国
• 起止时间: 2007-06-01 至 2009-05-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0515449&HistoricalAwards=false
• 关键词: Research; Video; News; Catalyst; Increasing

This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using handheld devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.

该项目将为当地商业新闻广播和科学中心展览制作 90 秒的科学新闻故事，并确定它们如何改变普通观众对科学的参与和兴趣。 每个视频新闻报道将吸引大约 210 万收看当地 ABC 或 NBC 附属新闻广播的观众。 该评估将研究重复接触这些广播新闻片段的累积影响。 此外，ScienCentral 将与马里兰科学中心合作，调查使用手持设备在展览中使用视频并在大屏幕上播放的情况。 该项目可交付成果包括 ABC 和 NBC 附属机构在 3 年内播出的 220 个 90 秒的视频新闻报道；免费的网络故事以及其他资源的链接；对广播视频及其在科学中心的使用的评估。 该项目还将评估 ScienCentral 和马里兰科学中心之间的合作关系，以指导视频节目的未来扩展。