Acquisition of Equipment to Establish Two, Linked Research and Instructional Labs for the Departments of Psychology, Sociology, and Mass Communication

在国家科学基金会的支持下，特拉华州立大学的艾米·罗杰斯博士和她的合作者将建造一个由连接的计算机组成的实验室，并配备适当的配置和软件，以允许计算机辅助电话数据收集。该仪器还适用于处理、存储和分析同时包含定量和定性数据的大型媒体文件。该实验室将用于评估提高对媒体演示信息的理解和记忆的方法。还将进行两年两次的调查，重点是社会问题和媒体的作用。第一个将侧重于健康信念、做法和知识；第二个将关注围绕偏见和歧视的态度和经历。两者都将考察媒体对感知、信念和行为的影响。一个核心研究小组将讨论一些相关问题，包括种族表型偏见、大众媒体在预防和解决冲突中的作用、罪犯重新融入社会以及获释罪犯中与健康有关的行为和冒险行为。该奖项还将为学生教育提供急需的工具，并将向广大学生和教职员工开放。它将有助于加强大学的研究和教育环境。

With support from the National Science Foundation, Dr. Amy Rogers and her collaborators at Delaware State University will construct a laboratory consisting of linked computers with appropriate configuration and software to permit computer-aided telephone data collection. The instrumentation is also appropriate for handling, storing and analyzing large media files which contain both quantitative and qualitative data. The laboratory will be used to assess methods to increase comprehension and retention of information from media presentations. Two bi-annual surveys focusing on social issues and the role of the media will also be conducted. The first will focus on health beliefs, practices and knowledge; the second on attitudes and experiences surrounding prejudice and discrimination. Both will examine the impact of the media on perceptions, beliefs and behaviors. A core group of researchers will address a number of related questions including racial phenotype bias, the role of mass media in conflict prevention and resolution, the reintegration of criminal offenders into society and health-related behaviors and risk taking among released offenders. This award will also provide much needed instrumentation for student education and will be accessible to a broad group of both students and faculty. It will serve to strengthen both the research and educational environments at the University.