A Media Usability and Effects Laboratory for Undergraduate Psychology Research

用于本科生心理学研究的媒体可用性和效果实验室

• 批准号: 0532530
• 负责人: Matthew McGlone
• 金额: --
• 依托单位: University of Texas at Austin
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2005
• 资助国家: 美国
• 起止时间: 2005-04-01 至 2008-03-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0532530&HistoricalAwards=false
• 关键词: Media; Usability; Effects; Laboratory; Undergraduate

Social Psychology (72), Cognitive Psychology (73)Commercial media and communication technologies are the primary means people use to receive and transmit information about their cultures. However, there are few opportunities for undergraduates to investigate the processes by which children and adults use and acquire knowledge from various media sources. This project is establishing the first media psychology research laboratory at an undergraduate college. The lab provides resources for undergraduates to conduct research not only on media effects on users' attention, attitudes, beliefs, and knowledge, but also on the usability of media technologies. Our development plan has two specific aims. First, we are creating new media research activities in three psychology laboratory courses (Cognitive Psychology, Human Factors and Engineering Psychology, and Advanced Social Psychology). Second, we are providing advanced students with the tools necessary to conduct research on usability and media effects in student-directed research and honors projects. To offer these research experiences we are employing eye-tracking workstations, digital video editing equipment, event-logging analytic software, and a continuous response measurement system. To assess the impact of the laboratory on students understanding of usability and effects research, the evaluation plan combines standardized testing and interviews conducted by professional usability engineers and media researchers.

社会心理学（72），认知心理学（73）商业媒体和通信技术是人们用来接收和传递有关其文化的信息的主要手段。然而，本科生很少有机会调查儿童和成人使用和获取知识的过程中，从各种媒体来源。 该项目是在本科院校建立第一个媒体心理学研究实验室。 该实验室为本科生提供资源，不仅研究媒体对用户注意力、态度、信仰和知识的影响，还研究媒体技术的可用性。 我们的发展计划有两个具体目标。 首先，我们在三个心理学实验室课程（认知心理学，人为因素和工程心理学，高级社会心理学）中创建新媒体研究活动。 第二，我们为高级学生提供必要的工具，在学生指导的研究和荣誉项目中进行可用性和媒体效果的研究。 为了提供这些研究经验，我们采用了眼动跟踪工作站，数字视频编辑设备，事件记录分析软件和连续反应测量系统。 为了评估实验室对学生理解可用性和效果研究的影响，评估计划结合了标准化测试和专业可用性工程师和媒体研究人员进行的访谈。