SBIR Phase I: Mobile Path Anchoring for Multimedia Travel Applications

SBIR 第一阶段：多媒体旅行应用的移动路径锚定

• 批准号: 0637863
• 负责人: Ira Hochman
• 金额: --
• 依托单位: Untravel Media, Inc.
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2007
• 资助国家: 美国
• 起止时间: 2007-01-01 至 2007-12-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0637863&HistoricalAwards=false
• 关键词: SBIR; Phase; Mobile; Path; Anchoring

This Small Business Innovation Research (SBIR) Phase I project will examine non-networked means of delivering location-based services for mobile narrative content. Mobile content is rapidly expanding within the booming global tourism market. Untravel has entered this market with locally-produced, high-end multimedia walking tours, Mobile Media Documentaries (MMDs), for a variety of handsets. The Company is proposing background research, software prototyping to determine the effectiveness and market potential of a set of location-based services. These services can potentially be delivered with more granularity and timeliness than other location-based services (GPS, cell phone tower triangulation, or wi-fi location) because users are walking along a known tour path. Specifically, the research will develop software for delivering path geosptatial coordinates to mobile devices at point of purchase. The effort will prototype a photo geotagging function and a push advertising system based on these known path coordinates. Finally, the research will develop a user profile system that allows adjustment of tour length and path.This research has broader commercial potential in developing general locative systems within the travel industry. Outside of the travel industry, the results of the study could be applied to many types of known path activities such as planned shopping trip, one's daily commute to work, and the paths between friends' houses. The enhancement to Untravel's MMD production outlined in this proposal could significantly increase user control of tour content and ability to share highlights of trips taken. The research also holds the potential for rapid expansion of location-based services to a wide variety of mobile devices. In general, the research promotes a role for serious narrative and documentary storytelling within the rapidly expanding mobile technology sector.

这个小企业创新研究（SBIR）第一阶段项目将研究为移动叙事内容提供基于位置的服务的非网络方式。移动内容在蓬勃发展的全球旅游市场中迅速扩张。Untravel通过本地制作的高端多媒体徒步旅行，移动媒体纪录片（MMDs）进入了这个市场，适用于各种手机。该公司正在提议进行背景研究、软件原型设计，以确定一套基于位置的服务的有效性和市场潜力。与其他基于位置的服务（GPS、手机发射塔三角测量或wi-fi定位）相比，这些服务可能具有更高的粒度和及时性，因为用户是沿着已知的路径行走的。具体而言，该研究将开发用于在购买点向移动设备提供路径地理空间坐标的软件。这项工作将基于这些已知的路径坐标原型化照片地理标记功能和推送广告系统。最后，研究将开发一个用户档案系统，允许调整行程长度和路径。这项研究在旅游业开发通用定位系统方面具有更广泛的商业潜力。在旅游行业之外，研究结果可以应用于许多类型的已知路径活动，如计划的购物之旅，每天上下班的路程，以及朋友家之间的路径。该提案中概述的对Untravel MMD制作的增强可以显著提高用户对旅行内容的控制和分享旅行亮点的能力。这项研究还为快速扩展基于位置的服务到各种各样的移动设备提供了潜力。总的来说，该研究促进了在快速发展的移动技术领域中严肃叙事和纪录片叙事的作用。