SBIR Phase I: Mobile Path Anchoring for Multimedia Travel Applications

这个小企业创新研究（SBIR）第一阶段项目将研究提供基于位置的服务，为移动的叙事内容的非网络手段。移动的内容正在蓬勃发展的全球旅游市场中迅速扩大。Untravel已经进入了这个市场，推出了本地制作的高端多媒体步行图尔斯，移动的媒体纪录片（MMD），适用于各种手机。该公司正在提出背景研究，软件原型，以确定一套基于位置的服务的有效性和市场潜力。这些服务可能比其他基于位置的服务（GPS，手机塔三角测量或Wi-Fi定位）具有更大的粒度和及时性，因为用户正在沿着已知的旅游路径行走。具体来说，该研究将开发用于在购买点向移动的设备提供路径地理坐标的软件。 这项工作将原型照片地理标记功能和推送广告系统的基础上，这些已知的路径坐标。最后，本研究将开发一个用户档案系统，允许调整旅游长度和路径。这项研究具有更广泛的商业潜力，在开发旅游行业的通用定位系统。在旅游业之外，这项研究的结果可以应用于许多类型的已知路径活动，如计划的购物之旅，一个人的日常通勤工作，和朋友的房子之间的路径。本提案中概述的对Untravel MMD产品的增强可以显着提高用户对旅游内容的控制以及分享旅行亮点的能力。 这项研究还具有将基于位置的服务快速扩展到各种各样的移动的设备的潜力。总的来说，这项研究促进了在迅速发展的移动的技术领域中严肃叙事和纪实故事的作用。

This Small Business Innovation Research (SBIR) Phase I project will examine non-networked means of delivering location-based services for mobile narrative content. Mobile content is rapidly expanding within the booming global tourism market. Untravel has entered this market with locally-produced, high-end multimedia walking tours, Mobile Media Documentaries (MMDs), for a variety of handsets. The Company is proposing background research, software prototyping to determine the effectiveness and market potential of a set of location-based services. These services can potentially be delivered with more granularity and timeliness than other location-based services (GPS, cell phone tower triangulation, or wi-fi location) because users are walking along a known tour path. Specifically, the research will develop software for delivering path geosptatial coordinates to mobile devices at point of purchase. The effort will prototype a photo geotagging function and a push advertising system based on these known path coordinates. Finally, the research will develop a user profile system that allows adjustment of tour length and path.This research has broader commercial potential in developing general locative systems within the travel industry. Outside of the travel industry, the results of the study could be applied to many types of known path activities such as planned shopping trip, one's daily commute to work, and the paths between friends' houses. The enhancement to Untravel's MMD production outlined in this proposal could significantly increase user control of tour content and ability to share highlights of trips taken. The research also holds the potential for rapid expansion of location-based services to a wide variety of mobile devices. In general, the research promotes a role for serious narrative and documentary storytelling within the rapidly expanding mobile technology sector.