The Mediatized Home (III): Contrasting Household Studies on Drivers of Dynamic Mediatization

该项目的目的是分析数字媒体化的动态过程是如何在家庭中启动的。这项研究兴趣建立在以前项目的见解之上。为了在六年的纵向分析中掌握调解家庭的变化，已经进行了一项定性面板研究，分为三个检查期（2008年，2011年和2013年），基于25对夫妇家庭的样本，根据社会人口标准系统地按配额分配。每个检查阶段的核心是以定性、人种学为导向的访谈形式进行的家庭研究。一方面，我们能够展示互联网在其驯化过程中如何进一步融入家庭的日常生活，以及2008年至2014年期间，这对夫妇的沟通文化和日常实践的持续变化和深刻的媒介化是如何随之而来的。然而，另一方面，尽管在细节上存在种种差异，但媒介化是一种渐进的转变，而不是一场革命；它并没有在媒体使用的全方位数字化中具体化，而是在夫妇的媒体库中共存新旧媒体，正如我们目前的样本所反映的那样。这些发现产生了一种理论理解，即媒介化包含了媒体社会使用中的动态时刻和持续时刻。在此背景下，新项目首先旨在确定和分析国内调解进程的动态和持久性指标。为此，计划根据我们2008-2014年系统面板研究的大量材料进行结论性评估。在特别考虑性别关系的同时，研究结果将揭示数字参与的促进因素和抑制因素。第二个目标是更多地了解国内调解的推动力量，从而扩大数据基础。设想是一个离散的实证研究与夫妇的家庭尚未被招募。这些新家庭应具有全面媒体化的特点，并特别强调在家庭中使用数字媒体技术；通过这种方式，它们代表了与现有面板的最大对比（根据接地理论）。该项目第二部分的研究结果旨在为关于趋同和以用户为导向的趋同思想的理论辩论提供素材。从理论上讲，该项目与媒介化的概念和驯化方法有关，这在之前的项目中得到了进一步的发展，涉及参与和新的数字媒体环境。

The aim of the proposed project is to analyze how particularly dynamic processes of digital mediatization are initiated within the home. This research interest builds upon insights from the previous projects. A qualitative panel study with three examination periods (2008, 2011, and 2013) based on a sample of 25 couple households, systematically allocated by quota according to socio-demographic criteria, has already been conducted in order to grasp the changes of the mediatized home in a longitudinal analysis over six years. At the core of each examination phase were household studies in the form of qualitative, ethnographically oriented interviews.On the one hand, we were able to show how the Internet, in the course of its domestication, has been further integrated into everyday life at home and how this was followed, between 2008 and 2014, by on-going changes and a profound mediatization of the couple's communication cultures as well as their everyday practices. On the other hand, however, in spite of all differences in detail, mediatization has come as a gradual transformation rather than a revolution; it has not crystallized in an all-encompassing digitization of media use, but in the co-existence of older and newer media within the media repertoires of the couples, as was reflected in our present sample. These findings have resulted in the theoretical understanding that mediatization contains both moments of dynamics and moments of persistence in the social use of media. Against this background, the new project aims, first, at identifying and analyzing indicators for dynamics as well as persistence in the domestic mediatization process. For this purpose, a concluding evaluation based on our extensive material of the systematic panel study 2008-2014 is planned. While specifically taking gender relations into consideration, the results will shed light on the promoters and inhibitors of digital participation.The second objective is to learn more about the driving forces of domestic mediatization and therefor broaden the data basis. Envisaged is a discrete empirical study with couple households that are yet to be recruited. These new households shall be characteristic of a comprehensive mediatization and a special emphasis on the use of digital media technologies within the home; in this way, they are meant to represent a maximum contrast to the existing panel (in terms of grounded theory). The findings of this second part of the project seek to feed the theoretical debate about convergence and user-oriented ideas of convergence. Theoretically, the project relates to the concept of mediatization and to the domestication approach which has been further developed in the preceding projects with regard to participation and new digital media environments.