SBIR Phase I: Empowering Broadband ISPs to Generate New Profit Streams via Differentiated Web Content

这个小型企业创新研究第一阶段项目建议调查使宽带互联网服务提供商(BISP)能够创造新收入来源的技术的可行性。拟议的活动涉及网络协议和中间件领域的进步，以及基于上下文的应用程序。第一个领域是一个成熟的领域；然而，拟议的活动着眼于在其中一个相对较新的领域进行研究，即为网络的边缘增加增值情报。第二个领域在移动网络文献中受到了极大的关注。拟议研究的目标是论证一种网络软件解决方案的可行性，该解决方案将使宽带互联网服务提供商能够向其用户提供门户网站服务，从而使这些门户网站服务以对用户透明的方式因地域而异。此外，网络软件解决方案将有助于用户访问互联网服务提供商的门户网站。这是通过在用户的网络浏览器中分配一个专用于宽带互联网服务提供商的区域来实现的，而该区域不会被侵扰。这项拟议的技术如果成功，将是为宽带互联网服务提供商(BISP)市场开发的更大产品的组成部分。该产品的目标是为BISP创造新的收入来源。这样做将增加每个BISP客户的盈利能力，这将使在目前服务不足的地区(例如，贫穷的城市社区和美国农村)部署宽带的商业理由更具吸引力，这反过来将增加宽带在这些地区的渗透率。宽带互联网接入越来越被视为与传统公用事业服务一样重要；其社会效益包括在线教育/远程教育和远程医疗。

This Small Business Innovation Research Phase I project proposes to investigate the feasibility of enabling technologies that will allow a Broadband Internet Service Provider (BISP) to create new revenue streams. The proposed activity involves advances in the areas of network protocols and middleware, and context-based applications. The first area is a well-established area; however the proposed activity looks to conduct research in a relatively new field within it, namely adding value-added intelligence to the edge of the network. The second area has received significant attention in the mobile networks literature. The goal of the proposed research is to demonstrate the feasibility of a network software solution that will empower the Broadband ISP to provide web-portal services to its subscribers, whereby those web-portal services are differentiated by being geography-specific, in a way that is transparent to the subscriber. Moreover, the network software solution will facilitate the ability of the subscriber to access the ISP's web-portal. This is done by allocating an area dedicated to the Broadband ISP within the subscriber's web-browser without the area being intrusive. The proposed technology, if successful, is a component of a larger product being developed for the Broadband Internet Service Provider (BISP) market. The goal of the product is to create new revenue streams for BISPs. In doing so, it will increase the profitability per BISP customer, which will make the business case for deploying Broadband in currently underserved area (e.g., poor urban neighborhoods and rural America) more appealing, which in turn will increase the penetration of Broadband in such areas. Broadband Internet access is increasingly considered as essential as traditional utility services; and among its social benefits are online education/distance learning and telemedicine.