SBIR Phase I: Empowering Broadband ISPs to Generate New Profit Streams via Differentiated Web Content

这个小企业创新研究第一阶段项目建议调查使能技术的可行性，使宽带互联网服务提供商（BISP）能够创造新的收入流。 拟议的活动涉及网络协议和中间件以及基于上下文的应用程序领域的进展。第一个领域是一个成熟的领域;然而，拟议的活动希望在其中一个相对较新的领域进行研究，即在网络边缘添加增值智能。第二个领域在移动的网络文献中受到了极大的关注。拟议研究的目标是证明一个网络软件解决方案的可行性，该解决方案将授权宽带ISP向其用户提供门户网站服务，从而使这些门户网站服务因地域而异，对用户透明。此外，网络软件解决方案将促进用户访问ISP门户网站的能力。这是通过在用户的Web浏览器内分配专用于宽带ISP的区域而实现的，而该区域不会被侵入。如果成功，拟议的技术将成为正在为宽带互联网服务提供商（BISP）市场开发的更大产品的一个组成部分。该产品的目标是为BISP创造新的收入来源。在这样做的过程中，它将增加每个BISP客户的盈利能力，这将为在目前服务不足的地区部署宽带提供商业理由（例如，贫困的城市社区和美国农村）更具吸引力，这反过来又会增加宽带在这些地区的渗透率。宽带互联网接入越来越被视为与传统公用事业服务一样必不可少;其社会效益包括在线教育/远程学习和远程医疗。

This Small Business Innovation Research Phase I project proposes to investigate the feasibility of enabling technologies that will allow a Broadband Internet Service Provider (BISP) to create new revenue streams. The proposed activity involves advances in the areas of network protocols and middleware, and context-based applications. The first area is a well-established area; however the proposed activity looks to conduct research in a relatively new field within it, namely adding value-added intelligence to the edge of the network. The second area has received significant attention in the mobile networks literature. The goal of the proposed research is to demonstrate the feasibility of a network software solution that will empower the Broadband ISP to provide web-portal services to its subscribers, whereby those web-portal services are differentiated by being geography-specific, in a way that is transparent to the subscriber. Moreover, the network software solution will facilitate the ability of the subscriber to access the ISP's web-portal. This is done by allocating an area dedicated to the Broadband ISP within the subscriber's web-browser without the area being intrusive. The proposed technology, if successful, is a component of a larger product being developed for the Broadband Internet Service Provider (BISP) market. The goal of the product is to create new revenue streams for BISPs. In doing so, it will increase the profitability per BISP customer, which will make the business case for deploying Broadband in currently underserved area (e.g., poor urban neighborhoods and rural America) more appealing, which in turn will increase the penetration of Broadband in such areas. Broadband Internet access is increasingly considered as essential as traditional utility services; and among its social benefits are online education/distance learning and telemedicine.