Resident-City Identification: The Challenge of Building and Managing a Complex Place Identity

如何增加对一个地方的认同对城市治理至关重要，因为城市越来越多地争夺投资者、游客，最重要的是争夺合格和受过良好教育的公民。对组织内部认同的研究表明，认同对个人福祉和公民行为都有有益的影响。然而，认同城市这样一个多样化和复杂的结构带来了独特的挑战，因为现代城市的特点是其政治、社会、人口和地理结构具有高度的复杂性。该项目的目的是确定为什么以及在何种条件下，居民与他们的居住地建立牢固和忠诚的关系，特别是在城市多样性的背景下。将测试一个模型，该模型概述了城市如何通过增加感知的地方复杂性来加强居民-城市识别。该模型将社会认同理论、组织认同理论和客户关系管理（CRM）方法应用于城市领域。通过两项实地研究、两项实验室实验和一项关于鹿特丹市的案例研究，本项目旨在为城市治理发现富有成效和实用的答案，并加强居民-城市识别的研究基础。

The question of how to increase identification with a place is crucial for urban governance, since cities compete more and more for investors, tourists, and most of all qualified and well-educated citizens. Research on identification within organizations has shown that identification yields beneficial effects on individual well-being as well as on citizenship behaviour. However, identification with a construct as diverse and complex as a city poses unique challenges, since modern cities are characterized by a high level of complexity arising from their political, social, demographic and geographical structures. The aim of this project is to determine why and under which condition(s) residents enter into a strong and committed relationship with their place of living, especially in the context of diversity in cities. A model will be tested which outlines how cities could strengthen the resident-city identification by increasing the perceived place complexity. The model translates the Social Identity Theory, the Theory of Organizational Identification and the Customer Relationship Management (CRM) approach to the field of cities. With two field studies, two laboratory experiments and a case study about the city of Rotterdam, this project seeks to uncover fruitful and practical answers for urban governance and to strengthen the research foundation for resident-city identification.