Rapid Response: Getting Word Out About the Science Being Done to Determine the True Scope and Impact of the Gulf Oil Spill

该奖项的目的是让公众了解正在进行的科学和工程研究，以确定墨西哥湾漏油事件的范围和影响。为了应对美国面临的这场环境灾难，美国国家科学基金会资助了许多快速奖项，派遣科学家和工程师前往墨西哥湾研究漏油的影响。PBS NewsHour的制片人麦克尼尔·莱勒制作公司将报道这项正在进行的研究，这项研究是由于墨西哥湾意外和灾难性的石油泄漏造成的。由经验丰富的制片人和记者组成的PBS NewsHour团队将制作至少九个片段用于广播，以及大量在线材料。所有的故事都将围绕着科学家和工程师以及他们在墨西哥湾为应对漏油所做的工作展开。在线材料将包括博客和额外的纯网络视频报道，这些报道将提供内容，以扩大广播覆盖面。NewsHour将通过在Facebook、Twitter、YouTube、UStream和Disqus等社交媒体上定期发布商店来鼓励用户参与，以帮助有关漏油的报道像病毒一样传播开来。在线/直播记者哈里·斯雷尼瓦桑将对海湾研究前沿的科学家进行网络独家采访。NewsHour Extra网站每月可以接触到20万名教育工作者，它将在每日视频剪辑工具上发布科学报道，该工具为教育工作者提供资源和教案，帮助启动与学生就快速变化的故事引发的科学、环境和工程问题的讨论。新的学生报告实验室项目将在路易斯安那州设置教室，以贡献原创的、以年轻人为重点的石油泄漏报告，学校将于8月份开学。新闻之声将与设在海湾地区的公共广播电台协调努力，以创造协同效应，延长这些努力的有用性和寿命。PBS新闻小时的影响力是巨大的。全国每日广播的观众人数约为110万。全国平均每天有6.3万听众收听《新闻一小时》公共广播节目。在美国以外，PBS NewsHour的电视广播由美国军队电视台向世界各地的80多万军人和国务院人员提供。此外，加拿大、澳大利亚、日本和欧洲、亚洲、非洲和拉丁美洲的观众通过各种频道和卫星服务收看这项服务。2010年5月，在线NewsHour的访问量激增至每月500万次页面浏览量和150万独立访问量。针对教育工作者的NewsHour Extra网站将为课堂教师提供资源，让他们讨论漏油事件引发的科学、环境和工程问题。拟议的学生报告实验室承诺在外联工作中增加一个创新的新项目，让年轻人直接报告漏油事件及其对社区的影响。根据该奖项产生的成果将在NewsHour网站(www.pbs.org/newsHour)上合并，在那里它们将为普通公众创建这一关键研究的永久记录。

The objective of this award is to inform the public about the science and engineering research that is being conducted to determine the scope and impact of the Gulf oil spill. In response to the this environmental disaster facing the U.S., NSF has funded numerous RAPID awards to send scientists and engineers to the Gulf to research the impact of the spill. MacNeil Lehrer Productions, producer of the PBS NewsHour, will report on this research that is ongoing as a result of the unanticipated and disastrous oil spill in the Gulf of Mexico. The PBS NewsHour team of experienced producers and correspondents will produce at least nine segments for broadcast, along with extensive material for online. All the stories will revolve around scientists and engineers and the work they are doing in the Gulf in response to the spill. The online material will include blogs and additional web-only video reports that will deliver content to augment broadcast coverage. The NewsHour will encourage user engagement through regular posting of stores on social media outlets, including Facebook, Twitter, YouTube, UStream and Disqus, to help the reporting on the oil spill go viral. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the Gulf research. The NewsHour Extra, the website that reaches 200,000 educators per month, will post the science coverage on the Daily Video Clip Tool, which provides educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the rapidly-changing story. The new Student Reporting Lab project will locate classrooms in Louisiana to contribute original, youth-focused reporting on the oil spill when school opens in August. The NewsHour will coordinate efforts with PBS stations located in the Gulf to create a synergy and extend the usefulness and life of these efforts. The reach of the PBS NewsHour is significant. The national daily broadcast delivers an audience of approximately 1.1 million viewers. The NewsHour public radio broadcasts reach an average of 63,000 listeners daily across the nation. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 military and State department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa, and Latin America tune into the service via various channels and satellite services. The Online NewsHour visitor numbers exploded in May 2010 to 5+ million monthly pageviews and 1.5+ million unique visitors. The NewsHour Extra website, which targets educators, will provide resources for classroom teachers to discuss the science, environmental and engineering issues raised by the spill. The proposed Student Reporting Lab promises an innovative new addition to the outreach efforts to engage young people in directly reporting on the oil spill and the impact on their communities. The deliverables produced under this award will be consolidated on the NewsHour website (www.pbs.org/newshour) where they will create a permanent record of this critical research for the general public.