SBIR Phase I: Using Neuroscience to Optimize Video Thumbnail Selection

这个神经科学项目的创新将被用来建立一个专有模型，研究人类大脑如何从视觉信息的感知中产生偏好。该模型将作为基于网络的软件产品的基础，该软件产品可以自动从在线视频中选择最具视觉吸引力的帧作为代表视频的缩略图。使用神经科学来预测缩略图的视觉吸引力，可以自动识别更吸引人的缩略图，从而提高点击率，从而提高视频浏览量。这对出版商来说至关重要，因为缩略图是出版商、广告商和用户之间的直接联系点，这意味着数十亿美元的收入流通过这张小小的图片。通过将最先进的神经技术引入在线视频缩略图选择，拟议的创新提供了一种科学的方法来提高点击率、视频浏览量，从而增加收入流。拟议的创新的更广泛/商业影响源于核心技术的共性，即使用神经科学预测人类对视觉信息的偏好。一旦开发出来，这种自动视频缩略图选择方法将给在线视频带来革命性的变化，并且可以很容易地扩展到为任何在线媒体优化图像选择。例如，静态在线显示广告，如横幅广告、电子商务网站上产品的缩略图、消费者包装设计、产品设计、移动设备的用户界面(UX)设计和应用程序图标。这些商业部门每年总共产生数万亿美元的收入，为这项技术创造了一个异常巨大的市场。通过霓虹灯的技术，互联网用户与视觉信息互动和选择视觉信息的方式将发生改变。

The innovation of this neuroscience project will be used to build a proprietary model of how the human brain generates preference from the perception of visual information. This model will serve as the basis for a web-based software product that can automatically select the most visually appealing frame from an online video to be used as the thumbnail representing the video. Using neuroscience to predict the visual appeal of a thumbnail allows for automated identification of more engaging thumbnails that will increase click-through rates and, as a result, video views. This is critically important for publishers because the thumbnail is the direct point of contact between publishers, advertisers, and users, meaning that billion dollar revenue streams pass through this tiny image. By introducing state-of-the-art neurotechnology to online video thumbnail selection, the proposed innovation offers a scientific way to increase clicks rates, video views, and, as a result, revenue streams.The broader/commercial impact of the proposed innovation stems from the generality of the core technology, which is predicting human preference for visual information using neuroscience. Once developed, this automated video thumbnail selection method will revolutionize online video, and can easily be extended to optimize image selection for any online media. For example, static online display advertisements such as banner ads, thumbnails for products on e-commerce websites, consumer package design, product design, User Interface (UX) Design for mobile devices, and application icons. Together these commercial sectors generate trillions of dollars in revenue every year, creating an exceptionally large market for the technology. Through Neon's technology, the way in which Internet users interact with and select visual information will be transformed.