Food and trust

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The health, well-being and productivity of Australian society is absolutely dependent on a trusted food system. By knowing more about consumer trust in the food system, and in expert advice, we can better tailor ways to improve communication about health and food. We may avoid the problems that have developed in countries where low public trust has damaged the effectiveness of the systems to keep food safe and healthy, and in government and industry efforts to promote better eating habits. We will also be able to compare results with those in Europe to gain an international perspective on food trust.