Understanding and designing persuasion mechanisms

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The objective of this project is to understand and design persuasion mechanisms. Persuasion is about conveying information, influencing beliefs and manipulating actions. Educational campaigns and media censorship regulations are examples of persuasion mechanisms. Existing techniques from the economics of persuasion only permit analysis of specific and limited settings. This project aims to apply the classical mechanism design approach in a novel way to model persuasion in rich and realistic settings, thus providing insights into real-world situations. It is anticipated that this will allow us to answer questions such as ‘Should an educational campaign target different consumers with different information?’ and ‘When should a government censor extreme media outlets?'.