Public screens and their transformation of social interactions in public spaces

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This project will provide the first Australian analysis of public interaction with large electronic screens. The installation of large screens in public spaces is rapidly expanding in cities around the world. Our project will explore the potential for these screens to support new cultural practices and generate new social interactions. The research involves a cross-cultural comparison of screens in Europe, Asia and North America, along with the 'Big Screen' in Federation Square, Melbourne. The strategic value of the project is its capacity to inform public policy, and to improve understanding of the dynamics of public culture in mediated societies.