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Investigating the hybridity and scaling strategies of for-profit social enterprises

研究营利性社会企业的混合性和规模化策略

基本信息

批准号：
20K01873
负责人：
ALCANTARA L.L.
金额：
$ 2.75万
依托单位：
Ritsumeikan Asia Pacific University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2020
资助国家：
日本
起止时间：
2020-04-01 至 2024-03-31
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-20K01873/
关键词：
hybridity B corp social enterprises scaling strategy

项目摘要

With their joint pursuit of social and business goals, B corps, which are certified for-profit social enterprises that meet high standards of social and environmental performance, accountability, and transparency, are a viable path to a more sustainable and inclusive business. In FY 2022, the PI was able to present two papers at the Asia Pacific 2022 conference. The first paper explained how social enterprises are often challenged by their hybrid nature that results in divergent logics and practices required for pursuing business and social goals. The second study was about the decertification of B corps in the United States. Another achievement is the acceptance of an experimental study on B corps for presentation at the Academy of Management annual conference. This study investigated whether and how brands with B corp certification are perceived differently by consumers compared to brands without B corp certification.

B corps是经认证的营利性社会企业，符合社会和环境绩效、问责制和透明度的高标准，它们共同追求社会和商业目标，是实现更具可持续性和包容性的商业的可行途径。于2022财政年度，首席研究员得以在亚太2022会议上发表两篇论文。第一篇论文解释了社会企业如何经常受到其混合性质的挑战，这种性质导致追求商业和社会目标所需的不同逻辑和实践。第二项研究是关于美国B军团的吊销。另一项成就是接受了一项关于B公司的实验研究，以便在管理学院年度会议上提出。本研究调查了与B公司认证的品牌是否以及如何被消费者认为是不同的品牌相比，没有B公司认证。