An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels

日本入境旅游流通渠道探索性调查

• 批准号: 18K01870
• 负责人: 王 力勇
• 金额: $ 2.5万
• 依托单位: Otaru University of Commerce
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2018
• 资助国家: 日本
• 起止时间: 2018-04-01 至 2024-03-31
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-18K01870/
• 关键词: TDC structure; Outbound tour operator; DMC; Hotel; Channel relationship; SET theory; channel relationship; Factors on TDC selection; Distribution channels; Inbound tour operator; Luxury travel; Disintermediation; In-depth interview; Qualitati

First, we have revised the manuscript of TDC in the luxury travel segment based on 23 interviews with outbound tour operators. All respondents reported disintermediation to fulfill and satisfy luxury travelers’ needs for unique and personalized services.Second, we have analyzed the relational exchanges between accommodation providers and tour operators by applying SET theory. Due to growing online platforms, traditional tour operators are losing channel power and accommodation providers depend less on them. Nevertheless, both sides highlighted the importance of commitment to maintain long-term healthy relationships.Third, we conducted a survey of Hokkaido accommodation facilities on their relationship satisfaction. Currently, we are sorting the quantitative data.

首先，我们根据对23家出境游运营商的采访，修改了豪华旅游板块的TDC稿件。所有受访者都表示，脱媒是为了满足豪华旅行者对独特和个性化服务的需求。其次，运用SET理论分析了住宿商与旅游经营者之间的关系交换。由于在线平台的发展，传统的旅游运营商正在失去渠道力量，住宿供应商对它们的依赖也在减少。然而，双方强调了承诺维持长期健康关系的重要性。第三，我们对北海道住宿设施的关系满意度进行了调查。目前，我们正在整理定量数据。

项目成果

Channel conflicts between hoteliers and inbound tour operators in Japan: An exploratory study

日本酒店经营者与入境旅行社之间的渠道冲突：一项探索性研究

• 发表时间: 2022
• 期刊: THE INC 2022 Conference Proceedings - Tourism, Hospitality & Events Innovation and Resilience during Uncertainty
• 作者: Liyong Wang;Carolus Praet
• 通讯作者: Carolus Praet

旅行業の流通チャネルに関して ー 北海道におけるホテルとインバウンド・ツアーオペレーターとのチャネル・コンフリクトを中心に

关于旅游行业的分销渠道——以北海道酒店与入境游运营商之间的渠道冲突为中心

• 发表时间: 2022
• 作者: 五十嵐正毅;國府俊一郎;白井康之;渡邊直人;王 力勇
• 通讯作者: 王 力勇

Tourism distribution channels - the perspective of outbound tour operators in luxury segment

旅游分销渠道——奢侈品出境游运营商视角

• 发表时间: 2020
• 作者: 佐々木誠治;茂木雅祥;高島悠佑;白井康之;後藤裕介;Liyong Wang
• 通讯作者: Liyong Wang

Disintermediation in tourism distribution channels: the case of outbound tour operators in the luxury travel market

旅游分销渠道脱媒：以豪华旅游市场出境游运营商为例

• 发表时间: 2021
• 作者: 水野 誠;大西 浩志;澁谷 覚;山本 晶;長崎秀俊;長崎秀俊;Liyong Wang
• 通讯作者: Liyong Wang

Managing distribution channel relationship: the perspective of hoteliers in Japan

管理分销渠道关系：日本酒店经营者的视角

• 发表时间: 2021
• 作者: Roblyn Simeon and Saori Kanno;長崎秀俊;Liyong Wang
• 通讯作者: Liyong Wang