Enhancing Capacity for Change: Promoting Leadership in Sustainable Consumption amongst Australian Youth

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Building societal capacity for sustainable consumption is vital if the destructive impacts of current patterns of development and lifestyle choices are to be reversed. Directly relevant to the 'Sustainability' and 'Good Health' National Research Priorities, this research will develop the change-agent potential of a significant, high spending consumer class - youth and young adults. The research will result in practical guidelines and program materials for youth organizations to use in capacity building for change leadership. The resultant modelling and encouragement of sustainable consumption through 'purchasing differently' will help stimulate the growth of sustainable products and services in Australia.