The mechanism of the flow state in Marketing

营销中的流程状态机制

• 批准号: 24653097
• 负责人: DOH Saeran
• 金额: $ 2.41万
• 依托单位: Miyagi University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Challenging Exploratory Research
• 财政年份: 2012
• 资助国家: 日本
• 起止时间: 2012-04-01 至 2014-03-31
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-24653097/
• 关键词: Flow; AEP; EEG; flow; neural correlates; Marketing

By using high-density EEG, which is a state-of-the-art accurate behavioral indicator, we attempted to objectify the subjective psychological state to elucidate the neurological mechanism of the flow concept. Experiments were carried out with 24 subjects using the video game "Call of Duty: Modern Warfare 2." For 60 minutes, we put the EEG cap of 128 channels on them while they were playing the game. Subjects were also provided with auditory evoked potential(AEP) in every minute of the experiment.In the meantime, we were recording the experimental situation. After the end of the run, we showed the video recording to each subject and made them recall and identify when they felt flow. With the result of this experiment, we were able to confirm clearly that there was a decrease in the brain activity when the subjects felt flow.

通过使用高密度脑电图，这是一个国家的最先进的准确的行为指标，我们试图客观化的主观心理状态，以阐明流概念的神经机制。实验进行了24个科目使用视频游戏“使命召唤：现代战争2。“在60分钟的时间里，我们在他们玩游戏的时候给他们戴上了128个通道的脑电图帽。在实验过程中每分钟对受试者进行听觉诱发电位（AEP）检测，同时记录实验情况。在跑步结束后，我们向每个受试者展示录像，让他们回忆并识别他们何时感受到流动。通过这个实验的结果，我们能够清楚地证实，当受试者感觉到流动时，大脑活动会减少。

项目成果

A Research on Flow in Games using EEG

基于脑电图的游戏心流研究

• 发表时间: 2013
• 作者: 佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤達郎;佐藤 達郎;佐藤達郎;Saeran Doh;Saeran Doh;Saeran Doh;Saeran Doh
• 通讯作者: Saeran Doh

The Effects of Flow and Telepresence in the Online Game Modeling

网络游戏建模中心流和临场感的影响

• 发表时间: 2014
• 作者: 佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤達郎;佐藤 達郎;佐藤達郎;Saeran Doh
• 通讯作者: Saeran Doh

An Examination of the Flow State in Marketing

营销流程状态的检验

• 发表时间: 2013
• 作者: 佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤達郎;佐藤 達郎;佐藤達郎;Saeran Doh;Saeran Doh;Saeran Doh
• 通讯作者: Saeran Doh