A comprehensive investigation of the incentives and policies in the Japanese generic drug market

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The objective of this project is to investigate the incentives that prescribing physicians and dispensing pharmacies face when using generic drugs, as well as how current polices have impacted prescription and dispensing behaviors for generic drug promotion. With three types of incentives that physicians and pharmacies face—patient welfare, financial gains, and psychological costs;we aim to (1) assess if the incentives influence physicians' and pharmacies' willingness to prescribe and dispense generics, and if so, how they respond differently to the incentives. Furthermore, by focusing in-depth on generic-promotion policies, we expect to determine (2) whether the policies encouraged physicians to prescribe generics; (3) whether the policies motivated pharmacists to dispense generics.