A knowledge-sociological study on the transformation of the emotion about honors and shames in high-developed infomation society

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In high-developed infomation society which depends on infomation resources rather than physical resources, the phenomena of human's body are merchandised positively than before ever.Our mental area which should not pass on anyone as human-being, get involved in capitalism s productive relation. In such situation the assertion as "Why the prostitution is wrong ? " is increasing the power of persuation.Opposed to this situation, in this study I reexamined a dissertation of Max Scheler's "Scham und Schamgefuhl". And the categories about the emotion of honor and shame were devided to the two levels. One is "shame I", and the other is "shame II". The "shame I" is happend when he compares himself with the other people. And I think that the "shame II" is happend when he deeply reflects himself of comparing with the others.I discovered the power to resist against the vulgarity assertion as "Why the prostitution is wrong? " in the latter. To think about the opportunity of the conversion of the "shame I" into the "shame II", in this report papers, I take up two phenomena. One is the incotinence which seems generaly to bring much of disgrace to a person concerned. And the other is Amway as a comunication business which is concernd on honor.