Norms of Visual Self-Presentation for Adolescents' Identity Performance. Norm Negotiation, Norm Sanctioning, Norm Change, and Norm Effects on Instagram and Snapchat

青少年身份表现的视觉自我呈现规范。

• 批准号: 456658166
• 负责人: Dr. Claudia Riesmeyer
• 金额: --
• 依托单位: Filmuniversität Babelsberg Konrad Wolf
• 依托单位国家: 德国
• 项目类别: Research Grants
• 资助国家: 德国
• 项目状态: 未结题
• 来源: https://gepris.dfg.de/gepris/projekt/456658166?language=en
• 关键词: Norms; Visual; Self; Presentation; Adolescents

The use of social media platforms is constantly being integrated into the daily lives of adolescents. Social media platforms have become increasingly important for their identity performance. Among social media platforms, Instagram and Snapchat stand out due to their graphic, image-based character – they are predestinated for visual self-presentation. By sharing aesthetic and visually edited images and videos on Instagram and Snapchat, adolescents can create a specific impression of themselves. In addition, by following specific persons and organizations and by liking their posts and photos, they can also contribute to the impression they communicate of themselves. Here, norms serve as modes of conduct.Therefore, the present research project aims at demonstrating the influence of norms during identity performance of 14-16-year-old adolescents on their visual self-presentation on Instagram and Snapchat. To this end, the negotiation, sanctioning, change, and effects of personal and social norms in interaction with proximal and distal reference groups are analyzed. It contributes to the further development of theory by theoretically founding visual self-presentation on Instagram and Snapchat as a performance on the frontstage and backstage and linking it with research on social and personal norms. Goffman's concept of self-presentation is expanded by research on multiple facets of the self and the concept of proximal and distal reference groups. In addition, the research project expands socialization research by encompassing distal reference groups and by theoretically combining multiple agents. The multi-methodical research project expands the empirical state of research by capturing the entire process of norm negotiation, sanctioning, change, and effect on Instagram and Snapchat among adolescents. Thus, the positive and negative consequences of norms for adolescents' identity construction are systematically and comprehensively assessed.The research project comprises three sub-projects: 1) It deals with the significance of proximal and distal reference groups for norm negotiation and norm sanctioning. For this purpose, guided interviews are conducted with 20 networks of adolescents, two friends, parents, and teachers. 2) It investigates the interplay and change between descriptive and injunctive norms of visual self-presentation and different types of self-presentation. For this purpose, a standardized, representative survey with 1,000 adolescents is conducted, realized as a computer assisted personal interview in the pupils’ homes. 3) It assesses the effects of salient injunctive norms of visual self-presentation on the presentation of multiple facets of the self. For this purpose, an experimental study with 250 adolescents is conducted.

社交媒体平台的使用正在不断融入青少年的日常生活。社交媒体平台对他们的身份表现越来越重要。在社交媒体平台中，Instagram和Snapchat因其图形化、基于图像的特性而脱颖而出--它们注定是视觉自我展示的对象。通过在Instagram和Snapchat上分享美学和视觉编辑的图像和视频，青少年可以对自己产生特定的印象。此外，通过关注特定的人和组织，并喜欢他们的帖子和照片，他们也可以帮助他们传达自己的印象。因此，本研究的目的是探讨14-16岁青少年在Instagram和Snapchat上进行身份认同时，规范对他们视觉自我呈现的影响。为此，谈判，制裁，变化，和影响的个人和社会规范的互动与近端和远端参考群体进行了分析。它有助于理论的进一步发展，从理论上建立了Instagram和Snapchat上的视觉自我展示作为前台和后台的表演，并将其与社会和个人规范的研究联系起来。戈夫曼的自我呈现概念通过对自我多个方面以及近端和远端参照群体概念的研究而得到扩展。此外，该研究项目通过涵盖远端参考群体和理论上结合多个代理人来扩展社会化研究。多方法的研究项目通过捕捉青少年之间的规范协商，制裁，改变和影响Instagram和Snapchat的整个过程来扩展研究的经验状态。本研究包括三个子项目：（1）近、远参照群体对规范协商和规范制裁的意义;（2）近参照群体对规范协商和规范制裁的影响;为此，引导采访进行了20个网络的青少年，两个朋友，父母和老师。2)它探讨了视觉自我呈现的描述性规范和命令性规范与不同类型的自我呈现之间的相互作用和变化。为此目的，对1 000名青少年进行了标准化的、有代表性的调查，通过在学生家中进行计算机辅助的个人访谈来实现。3)它评估了视觉自我呈现的显着强制性规范对自我多方面呈现的影响。为此，进行了一项实验研究，250名青少年。