A Synthetic Study on Producers' Groups Doing 'Sanchoku' about Their Organization, Production and Marketing

在这项研究中，每个案例都是一组农场在做“散食”。尽管在WTO框架下，每个案例都实现了正增长。他们很早就尝试了生态农业，并将其作为主要战略。他们直接与消费者合作社进行交易，而不是通过批发市场进行无条件寄售。通过这种贸易方式，他们直接抓住了消费者，并建立了可持续的商业体系。每个小组都是由自愿农场组织起来的，并承担着农业合作社应该实现的功能。我们分析了这些集团的营销活动，重点是组织管理。因此，我们澄清了以下几点。他们确立了环境、安全等新时期农业政策。他们建立了发展超现代营销的集团化管理模式。他们的成果似乎填补了将地方农业视为一个群体的地方农业研究与倾向于个体经营原则的农场管理研究之间的空白。

In this research, each case is a group of farms doing "Sanchoku". Every case realized positive growth in spite of under the WTO frame. They tried eco-farming on early timing and placed it as main strategy. And they are trading directly with consumers' co-op instead of trading by the unconditional consignment sale through wholesale market. Through such type of trade, they caught consumers directly, and build sustainable business system. Each group is organized by volitional farms, and is bearing the function which agricultural cooperatives should achieve.We analyzed marketing activities of these groups, focusing on organizational management. Consequently, we clarified the following points. They have established the policy of new epoch agriculture, such as environment and safety. They are established the group management which develops ultramodern marketing. Their achievements seem to fill the gap between the local agricultural studies which regarded local agriculture as a group and farm management studies which tended to incline to the individual management principle.