The market strategy of citrus fruits shipping organizations under the development of optical sensor

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After the end of the 1990s, the introduction of optical sensor has been progressing quickly in the packing houses in citrus producing districts, which has been considered as measures against the decline in citrus price. As optical sensor has been introduced, multi-cultivation has increased in citrus farming for improving sugar content. Present situation is the generalization stage in which most of shipping houses in main citrus producing districts have already introduced. In the generalization stage it is difficult to get pioneer's profit for shipping houses which introduced optical sensor. Therefore, the effective practical use which utilized the function of optical sensor will become an important subject for citrus shipping houses from now on.Main subjects of the optical sensor use in citrus shipping houses are as follows,(1) Development in decision making standard of optical sensor introduction and effective use according to the conditions of various citrus producing district,(2) Establishment of the individualization strategy for every citrus producing district under the generalization of the sugar content standard, which isn't depend on only sugar content,(3) Establishment of the nationwide standard about a sugar content standard,(4) Establishment of the effective practical use methods of optical-sensor measurement data in the production stage,(5) Establishment of coexistence policy with the citrus producing districts which does not introduce the sensors.