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Research of Modern Commercial Designs in Osaka

大阪现代商业设计研究

基本信息

批准号：
15604022
负责人：
MIYAJIMA Hisao
金额：
$ 2.18万
依托单位：
Independent Administrative Institution National Museum of Art the National Museum of Art, Osaka
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2003
资助国家：
日本
起止时间：
2003 至 2004
项目状态：
已结题

项目摘要

In the first year of researching of modern commercial designs in Osaka, we have collected the data and documents and then in the second year we have studied the modern designs in Osaka having analyzed them. In the result we could extended the field of commercial design to not only interior, architectural designs but also the works of the public institutions and publishers and have got the wide cultural views. The works of commercial designs have been consumed, but we have found them in the newspaper advertisements that were documented as microfilms in the public bibliotheques. By using them we could studied the history of commercial designs chronologically, as the research shows.At first we could made clear the work of Shichirou Imatake, an important modern commercial designer in Osaka. He has begun his career in Kobe and then in Osaka extended the field of advertising work in departments stores to the cosmetics. In his works in both periode in Kobe and in Osaka we can see modernized Japanese style.Advertising designs of the films that were designed in Kyoto and of the subways in Osaka at the same years have not reached full maturity. We can understand that better advertising design requests the maturity of cultural consciousness of the citizen.The same consideration is found in other fields as the interior and architectural designs of departments stores, prefectural institution for promotion of modern design and the magazines "art and literature", "Yanagiya" published by a book stores in Osaka.

在大坂现代商业设计研究的第一年，我们收集了数据和文件，然后在第二年，我们研究了大坂的现代设计，分析了它们。从而将商业设计的领域扩展到室内设计、建筑设计、公共机构和出版社的作品，获得了广阔的文化视野。商业设计的作品已经被消费，但我们在报纸广告中发现了它们，这些广告被记录为公共图书馆中的缩微胶片。研究表明，利用这些数据，我们可以按时间顺序研究商业设计的历史。首先，我们可以清楚地了解大坂现代重要的商业设计师今竹七郎的作品。他在科比开始了他的职业生涯，然后在大坂将百货公司的广告工作扩展到化妆品领域。他在科比和大坂时期的作品中，都可以看到现代化的日本风格，而同时期在京都设计的电影广告设计和大坂地铁广告设计，都还没有达到成熟。我们可以理解，更好的广告设计要求公民文化意识的成熟。其他领域也有同样的考虑，例如百货商店的室内和建筑设计、县内现代设计推广机构以及大坂一家书店出版的《艺术与文学》、《柳屋》杂志。