The effectiveness of pro-active telemarketing of a smoking cessation telephone counselling service

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Despite the availability of services, such as telephone support lines to help people quit, only a small number of smokers seek help. One solution is to pro-actively contact and offer support with quitting to smokers in the community. This study will involve pro-actively contacting households by telephone and offering intensive, personalised telephone counselling to smokers to support them in the quitting process. Such a service will provide treatment to smokers who might not otherwise seek assistance to quit, thereby greatly increasing the potential impact of quit smoking services at a community level.