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Development of a method measuring the change of preference evaluation by use of living information.

开发利用生活信息测量偏好评价变化的方法。

基本信息

批准号：
14580273
负责人：
TAKIYAMA Keiko
金额：
$ 1.92万
依托单位：
Joetsu University of Education
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2002
资助国家：
日本
起止时间：
2002 至 2003
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-14580273/
关键词：
living information media comparison among area multimedia teaching materials junior high school students preference evaluation text mining アンケート調査

项目摘要

The research was conducted through classroom work that utilized living information. This study was aimed to develop a method of measuring the change of preference evaluation for living information. The knowledge acquired in this year is shown below :The survey concerning clothing life was conducted for junior high school students in three areas in Japan. The preference evaluation of the clothes at the buying point was investigated. The data was compared among sexes, grades and areas, and also the features were clarified Types of buying clothes were extracted from three cloth categories using the technique of combining the conjoint and cluster analyses through a software of the SPSS 10 J.Meanwhile, classroom work using Clothing life Planet, which is multimedia teaching materials and concerning information about clothing life, was held for junior high school students. Changes of the preference evaluations toward elements of clothing life were investigated before and after the lessons. Tw … More enty students were extracted and classified into four different types. Members in each type were similar in changes of an "individual utility value".Lessons taking up information for eating-habit and environmental problems were also developed for high school students.The answers of the free descriptions about recognizing fast foods were analyzed by the text mining method. By the drawing of the value recognition structure figure, the causal relationship was found Consequently, it was clear that most of the high school students had logic that fast food was made easily and eaten immediately, so that they preferred it.By introducing the gazing point analysis, which is one of the analyses for biological information, the data near the real intention for investigated target might be obtained. A preliminary experiment using this analysis was conducted towards commercial messages about foods through TV advertising.It will be the intention to establish the measuring method of preference evaluation, synthetically judging from combination of the text mining method and the gazing point analysis. This will be efficiently employed in the lesson evaluation in future. Less

这项研究是通过利用生活信息的课堂工作进行的。本研究旨在开发一种测量生活信息偏好评价变化的方法。这一年获得的知识如下：对日本三个地区的初中生进行了关于衣着生活的调查。对服装购买点的偏好评价进行了研究。通过SPSS10J软件，对数据进行性别、年级、地域的比较，明确特征，采用联合和聚类分析相结合的方法，从三类布料中提取购买衣物的类型。同时，为初中生举办了有关衣着生活信息的多媒体教材《衣物生活星球》的课堂作业。调查学生课前、课后对服装生活元素的偏好评价变化。TW…抽取了更多的学生，并将其分为四种不同的类型。每种类型的成员在“个人效用价值”的变化上有相似之处，还为高中生开发了关于饮食习惯和环境问题的课程，并利用文本挖掘方法分析了关于识别快餐的免费描述的答案。通过绘制价值认知结构图，找出了因果关系，明确了大多数高中生对快餐易制化、快餐化的逻辑倾向，引入生物信息分析中的凝视点分析，可以得到接近调查对象真实意图的数据。利用该分析方法对电视广告中的食品商业信息进行了初步的实验，意在从文本挖掘方法和视点分析相结合的角度综合判断，建立偏好评价的测量方法。这将在今后的课程评估中得到有效的应用。较少