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Home Economical Investigation of Labeling as a Consumer Problem

消费者问题标签的家政调查

基本信息

批准号：
02301101
负责人：
IWASAKI Yoshie
金额：
$ 6.4万
依托单位：
Koriyama Women's College
依托单位国家：
日本
项目类别：
Grant-in-Aid for Co-operative Research (A)
财政年份：
1990
资助国家：
日本
起止时间：
1990 至 1991
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-02301101/
关键词：
Food Labeling Labeling of Infant's Clothes, Japanese Style Clothes, and Throw-away Diaper Care Label for Textile Goods Consumer's Purchasing Behavior Psychology of Consumer HIBE Consumer Education Consumer Affair 食品表示の消費者教育既製衣料の表示不当表

项目摘要

(1) OBJECTIVEProblems in the present condition of Labeling including advert' t in-consumer problem have to be made clear and improved with proposals.(2) APPROACH and MAIN RESULTSA. APPROACH : Various materials for labeling were collected and analyzed, and problematic labellings were reviewed by questionnaire, trial purchase test and wearing test. The fields of investigation are as follows : food life, clothing life, dwelling life, infant-rearing, home management, psychology of consumer, consumer education, and consumer affairs.B. Analysis of the Results : Problematic labellings such as (1) Excessively sever palatable period labeling resulting in a resources waste, (2) Producer's defensive measure against potential claims from consumers (for example, care-label for textiles, marks for toy and baby car, etc.), (3) Extravagant advertisement such as those for realty, financial goods, etc., (4) Potential image of producing country affecting consumer's purr-basing behavior (such as labeling of imported goods), (5) Incomplete labeling which requires the establishment of JIS (Japanese style clothes, throw-away diapers, etc.)have been brought to light. In addition, the poor knowledge and apprehension of consumers as well as the neglect of Consumer's standpoint have been indicated. Remedies such as (1) Collection and erection of scientific basic data for improvement and proposals to administration and enterprise, (2) Promotion of consumer education and nourishment of instructors in home economicals and its education, (3) implementation of home economics education to general consumers, and (4) Comparison and review of labeling in here and foreign countries have been presented.

(1)第四，对我国标签现状中存在的问题，包括广告未在消费者中出现的问题进行了分析，并提出了改进建议。(2)进近和主干道。方法：收集和分析了各种标签材料，并通过问卷调查、试购试验和佩戴试验对有问题的标签进行了审查。调查的领域有：饮食生活、衣着生活、居住生活、育儿、家庭管理、消费心理、消费教育、消费事务。结果分析：有问题的标签，如（1）过度的保质期标签，导致资源浪费，（2）生产商对消费者潜在索赔的防御措施（例如，纺织品的护理标签，玩具和婴儿车的标记等），(3)房地产、金融商品等奢侈广告，(4)影响消费者的呼噜行为的生产国的潜在形象（如进口商品的标签），（5）不完整的标签，需要建立JIS（日本风格的衣服，一次性尿布等）都被曝光了此外，消费者的知识和理解的不足，以及忽视消费者的立场已经表明。提出了以下对策：（1）收集和建立科学的基础数据，以供改进和向管理部门和企业提出建议;（2）加强消费者教育，培养家政指导人员和家政教育工作者;（3）对普通消费者进行家政教育;（4）对国内外的标识进行比较和评述。