Home Economical Investigation of Labeling as a Consumer Problem

(1)目的明确和改进目前标签现状中存在的问题，包括广告消费者问题。(2)方法和主要对策。方法：收集和分析各种标签资料，采用问卷调查、试购试验、佩戴试验等方法对有问题的标签进行复习。调查的领域如下：饮食生活、衣着生活、居住生活、婴儿养育、家政管理、消费者心理、消费者教育和消费者事务。b.结果分析：(1)过度割断可口期标签导致资源浪费；(2)生产者对消费者潜在索赔的防御措施(如纺织品护理标签、玩具和婴儿车标志等)；(3)奢侈广告，如房地产、金融商品等，(4)生产国影响消费者基于咕噜声的行为的潜在形象(如进口商品的标签)，(5)要求建立JIS(日式服装、一次性尿布等)的不完整标签已被曝光。此外，还表明了消费者对此缺乏了解和担忧，忽视了消费者的立场。(1)收集和建立科学的基础数据，以便改进，并向管理和企业提出建议；(2)促进消费者教育和家政教育指导员的培养；(3)对普通消费者实施家政学教育；(4)对国内外标签进行比较和回顾。

(1) OBJECTIVEProblems in the present condition of Labeling including advert' t in-consumer problem have to be made clear and improved with proposals.(2) APPROACH and MAIN RESULTSA. APPROACH : Various materials for labeling were collected and analyzed, and problematic labellings were reviewed by questionnaire, trial purchase test and wearing test. The fields of investigation are as follows : food life, clothing life, dwelling life, infant-rearing, home management, psychology of consumer, consumer education, and consumer affairs.B. Analysis of the Results : Problematic labellings such as (1) Excessively sever palatable period labeling resulting in a resources waste, (2) Producer's defensive measure against potential claims from consumers (for example, care-label for textiles, marks for toy and baby car, etc.), (3) Extravagant advertisement such as those for realty, financial goods, etc., (4) Potential image of producing country affecting consumer's purr-basing behavior (such as labeling of imported goods), (5) Incomplete labeling which requires the establishment of JIS (Japanese style clothes, throw-away diapers, etc.)have been brought to light. In addition, the poor knowledge and apprehension of consumers as well as the neglect of Consumer's standpoint have been indicated. Remedies such as (1) Collection and erection of scientific basic data for improvement and proposals to administration and enterprise, (2) Promotion of consumer education and nourishment of instructors in home economicals and its education, (3) implementation of home economics education to general consumers, and (4) Comparison and review of labeling in here and foreign countries have been presented.