Corporate Appraisal for Ecological Behavior

一个全球性的生态维护的企业行为，现在被消费者审查，因为生态观点是包括在他们的商品选择的基础。本研究提出一种企业价值评估方法，并通过实地调查进行验证。它具有企业生态行为的五个要素，可作为消费者决策的指标或企业行为的指导。构建了企业生态维护行为的评分模型，并利用该模型对企业生态维护行为进行了排序，进而提出了优化模型。该模型以利润最大化为目标，考虑了企业的生态行为，并证明了该模型解的存在性，从而可以在企业利润和生态维护行为之间取得平衡。

A corporate behavior for world wide ecological maintenance is now examined by consumers because ecological view point is included in their selection basis of goods. And this point makes the balance between corporate profit and ecological maintenance.In this study, a corporate appraisal is proposed and tested by field survey. It has five factors of ecological action in corporation and is useful for index of consumers decision or direction for corporate behavior. Also a scoring model for corporate ecological maintenance behavior is constructed, finally its ranking is clarified by this model.Furthermore, a optimization model is proposed. It targets the profit maximization considering corporate ecological behavior and I showed existence of solution of this model, then we will be able to balance corporate profit and ecological maintenance behavior.